Towards a Macromarketing and Consumer Culture Theory Intersection: Participatory and Deliberative Methodologies

Autor: Bige Saatcioglu, Canan Corus

Publikováno v: Journal of Macromarketing. 39:9-24

This article provides a discussion on the use of an alternative paradigm towards a cross-fertilization of CCT and macromarketing. Researchers at the intersection of CCT and macromarketing can benefit from both research traditions’ relative strength

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::cd785cfa4d2d4138cb340310376e16a4
https://doi.org/10.1177/0276146718793487

An intersectionality framework for transformative services research

Autor: Canan Corus, Bige Saatcioglu

Publikováno v: The Service Industries Journal. 35:415-429

Due to copyright restrictions, the access to the full text of this article is only available via subscription. The authors introduce the theory of intersectionality which refers to the interactivity of social identities such as race, class, and gende

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7f492f11a60b4a7f3d450379c7a1f04b
https://doi.org/10.1080/02642069.2015.1015522

Transforming poverty-related policy with intersectionality

Autor: Samuelson Appau, Christopher P. Blocker, Carol Kaufman-Scarborough, Bige Saatcioglu, Canan Corus, Shikha Upadhyaya

Despite progress toward poverty alleviation, policy making still lags in thinking about how individuals experience poverty as overlapping sources of disadvantage. Using the lens of intersectionality, this article identifies the gaps that arise from a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a70bbac6a509e624f20ecd1d7c8fc640
https://hdl.handle.net/10679/4745

An interpretive examination of the development of cultural sensitivity in international business

Autor: Julie L. Ozanne, Bige Saatcioglu, Jon M. Shapiro

Publikováno v: Journal of International Business Studies. 39(1):71-87

Cultural sensitivity is assumed to be important in international business, yet little empirical work explores how cultural sensitivity actually develops. In-depth interviews with buyers from the Asian Pacific Rim were conducted, and support was found

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a564b31d93188d2de091104259c986d1
http://www.palgrave-journals.com/jibs/journal/v39/n1/pdf/8400327a.pdf

Poverty in consumer culture: towards a transformative social representation

Autor: Martina Hutton, Christopher P. Blocker, Ahmet Ekici, Maria Piacentini, Emma Banister, Françoise Passerard, Hélène Gorge, Bige Saatcioglu, Kathy Hamilton, Andrés Fernando González Barrios, Catherine A. Coleman

Publikováno v: Journal of Marketing Management
Journal of Marketing Management, Westburn Publishers, 2014, 30 (17-18), pp.1833-1857. ⟨10.1080/0267257X.2014.967929⟩
Hamilton, K, Piacentini, M, Banister, E, Barrios, A, Blocker, C, Coleman, C, Ekici, A, George, H, Hutton, M, Passerard, F & Saatcioglu, B 2014, ' Poverty in consumer culture: towards a transformative social representation ', Journal of Marketing Management, vol. 30, no. 17-18, pp. 1833-1857 . https://doi.org/10.1080/0267257X.2014.967929

International audience; In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that con

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::062ff43870af5a75d2b85003c83ddb68
https://hal-hec.archives-ouvertes.fr/hal-01099619