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Autor:
Bielokostolská, Barbara
BIELOKOSTOLSKÁ, B. Packaging as a way of marketing communication. Bachelor thesis. Brno: Mendel University, 2018. The bachelor thesis focuses mainly on the characteristics of the packaging as a tool of marketing communication between the seller and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::33b79fd8072d672417b1f6a102b2aa5b
http://www.nusl.cz/ntk/nusl-429343
http://www.nusl.cz/ntk/nusl-429343
