Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Bianca Buccitelli"'
Autor:
Bianca Buccitelli, Marco Iansiti
A discussion of the history and processes behind the development of Microsoft's Office 12 software.
In June 2004, as the newly appointed vice-president of the meals division, Jim Murphy was facing a crisis with one of General Mills'key brands, Hamburger Helper. The metrics for this brand had universally declined with marketing margin, volume, penet