Zobrazeno 1 - 10
of 87
pro vyhledávání: '"Bhawna Agarwal"'
Publikováno v:
Future Business Journal, Vol 10, Iss 1, Pp 1-14 (2024)
Abstract This study explores the attitude–behavior relationship among voters for political party brands that use a sustainable or green marketing approach. A structural equation modeling is used to analyze data collected from 1771 respondents who a
Externí odkaz:
https://doaj.org/article/bc3680e0574b413a9bae7ef144db8c1e
Unlocking the potential of loyalty programs in reference to customer experience with digital wallets
Publikováno v:
Innovative Marketing, Vol 19, Iss 1, Pp 233-243 (2023)
The emergence of digital technology has fundamentally transformed how businesses generate value for their customers. One of the critical components of this paradigm shift in digital transformation is improving customer experience, which benefits both
Externí odkaz:
https://doaj.org/article/51d8cc761fb64da398ac4ccad814e123
Publikováno v:
Innovative Marketing, Vol 18, Iss 1, Pp 49-62 (2022)
The evolving needs of the consumers in the luxury cosmetic segment require the firms to pique consumer interest. This forces the firms to keep their focus on providing superior quality products and, at the same time, creating a memorable experience.
Externí odkaz:
https://doaj.org/article/4fa24c9a5dcb436b9aa2ce8b18b66667
Publikováno v:
Innovative Marketing, Vol 17, Iss 4, Pp 62-74 (2021)
The growth of consumerism in the luxury cosmetic industry in India is backed by the ability and willingness of the consumers to spend money, internet penetration, awareness, and consciousness of luxury cosmetics from exposure to beauty brands. Among
Externí odkaz:
https://doaj.org/article/ee643dc0a4df4296a192005b19d5d69c
Autor:
Bhawna Agarwal, Merlin Mythili Nelson
Publikováno v:
International Journal of Business Analytics. 10:1-15
The purpose of the paper is to examine the various factors that influence turnover intentions of working women at the threshold of motherhood. The impact and interrelationships of variables like organisational and supervisory support perceptions, fle
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a004bd5201dc6d9c44668ab63814c714
https://doi.org/10.4018/ijban.321536
https://doi.org/10.4018/ijban.321536
Publikováno v:
The Journal of World Intellectual Property. 25:617-634
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ee7cecae22f833d4ad65432feb740f5e
https://doi.org/10.1111/jwip.12244
https://doi.org/10.1111/jwip.12244
Publikováno v:
Library Hi Tech. 40:1013-1030
PurposeThis paper attempts to provide significant information on the increased growth of literature of chatbots and virtual assistants. Technological changes are dynamic and keep changing at regular intervals. Therefore, it becomes highly crucial to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::27b9ad4abb46a80c48577bedefbdeac6
https://doi.org/10.1108/lht-09-2021-0330
https://doi.org/10.1108/lht-09-2021-0330
Autor:
R Srinivasan, R Kavita, M Kavitha, Basetty Mallikarjuna, Sandeep Bhatia, Bhawna Agarwal, Vinay Ahlawat, Amit Goel
Publikováno v:
2023 International Conference on Device Intelligence, Computing and Communication Technologies, (DICCT).
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::581edd2a3bd4e0c32fc2b9f7eb72a162
https://doi.org/10.1109/dicct56244.2023.10110225
https://doi.org/10.1109/dicct56244.2023.10110225
Publikováno v:
ECS Transactions. 107:15885-15894
Sustainability is presumed as a key concept in today’s scenario and more and more companies are jumping on this bandwagon to be successful. The present study is an attempt to understand the extent of awareness amongst consumers’ towards sustainab
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::49ed725db93e81f48c622b2d9dca0b30
https://doi.org/10.1149/10701.15885ecst
https://doi.org/10.1149/10701.15885ecst
Publikováno v:
Indian Journal of Marketing. 53:57
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e9efa91f1b115217dbda6e7c2bf09980
https://doi.org/10.17010/ijom/2023/v53/i5/172727
https://doi.org/10.17010/ijom/2023/v53/i5/172727