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pro vyhledávání: '"Bezuidenhout, Carl"'
Autor:
Bezuidenhout, Carl
This study explores the extent to which brand features in the due diligence process preceding mergers and acquisitions. Current literature suggests that when brand elements are integrated efficiently, success levels of the merge improve. Brand is con
Externí odkaz:
http://hdl.handle.net/2263/23345
http://upetd.up.ac.za/thesis/available/etd-03202010-173014/
http://upetd.up.ac.za/thesis/available/etd-03202010-173014/
Autor:
Bezuidenhout, Carl1 (AUTHOR) carl.bez@bdo.com.au, Heffernan, Troy2 (AUTHOR), Abbas, Roba3 (AUTHOR), Mehmet, Michael4 (AUTHOR)
Publikováno v:
Journal of Marketing Theory & Practice. Fall2023, Vol. 31 Issue 4, p516-537. 22p. 1 Diagram, 1 Chart.
