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of 69
pro vyhledávání: '"Betteke van Ruler"'
Autor:
Betteke van Ruler, Dejan Verčič
Publikováno v:
Comunicação e Sociedade, Vol 8, Pp 179-191 (2012)
In most European countries, public relations is a flourishing industry, sometimes with a history of a least a century, and all over Europe young people like to become educated in the field. Nevertheless, little is known about crucial aspects of publi
Externí odkaz:
https://doaj.org/article/139463d4991746febaa7151af3a6b27a
Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancem
Autor:
Betteke van Ruler
Publikováno v:
Tijdschrift voor Communicatiewetenschap. 51:98-102
Autor:
Betteke van Ruler
Publikováno v:
Tijdschrift voor Communicatiewetenschap. 50:60-63
Autor:
Betteke van Ruler, Dejan Vercic
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, wr
Autor:
Betteke van Ruler
Publikováno v:
Tijdschrift voor Communicatiewetenschap. 49:357-360
Autor:
Betteke van Ruler
Publikováno v:
Journal of Communication Management. 23:265-280
Purpose The purpose of this paper is to analyze what the concept of agility means for communication evaluation and measurement and to challenge assumptions of goal-oriented and organization-centric approaches to evaluation and measurement. Design/met
Autor:
Betteke van Ruler
Publikováno v:
Public Relations
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e5ddc8679a9e08cab5d6c79a62d4df76
https://doi.org/10.1515/9783110554250-005
https://doi.org/10.1515/9783110554250-005
Autor:
Betteke van Ruler
Publikováno v:
International Journal of Strategic Communication, 15(2), 113-125. Routledge
The purpose of this conceptual article is to explore what agility means for communication planning. Agility is focused on adaptation to change. A review of current communication planning models shows that most models are focused on long-term detailed
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::76f0362423b2731cbc843309ea452e66
https://dare.uva.nl/personal/pure/en/publications/communication-planning-agility-is-a-game-changer-in-strategy-development(86a9dd23-699a-4825-8ff7-6f8279813e1d).html
https://dare.uva.nl/personal/pure/en/publications/communication-planning-agility-is-a-game-changer-in-strategy-development(86a9dd23-699a-4825-8ff7-6f8279813e1d).html
Autor:
Betteke van Ruler
Publikováno v:
International Journal of Strategic Communication. 12:367-381
This article addresses the concept of “communication” in strategic communication, and proposes a new lens through which to view communication in order to deepen knowledge of strategic communication...