Výsledky vyhledávání - "Betül Kodaş"

Determining Visitors' Motivation for Slow Tourism: The Case of Halfeti

Publikováno v: GSI Journals Serie A: Advancements in Tourism Recreation and Sports Sciences. 5:58-72

Bu çalışmanın amacı Halfeti’yi ziyaret eden yerli ziyaretçilerin yavaş turizm motivasyonlarını ortaya çıkarmaktır. Nitel araştırma yaklaşımı kapsamında tasarlanan bu çalışmada veriler uygun (amaçlı) örnekleme yöntemiyle yü

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1692892c9dbac6865f55717ad616fafa
https://doi.org/10.53353/atrss.1050740

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Social Media Networks as an Effective Way to Promote Events

Autor: Betül Kodaş, Ela Nazlı Köz

Publikováno v: Managing Festivals for Destination Marketing and Branding ISBN: 9781668463567

Today, we have witnessed many events and festivals organized by different countries throughout the years. Some of these are organized locally, while the others are international. Social media networks are one of the essential marketing strategies whi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8e1f88565e24534a85c747c55ab256c1
https://doi.org/10.4018/978-1-6684-6356-7.ch011

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Understanding of Tourists' Memorable Local Food Experiences: A Netnography Study

Autor: Betül Kodaş, Zekeriya Aksoy

Publikováno v: Journal of Economy Culture and Society.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::dcd149a243359737d783b16602ea1730
https://doi.org/10.26650/jecs2021-1009689

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Yerli Turistlerin COVID-19 Döneminde Algıladıkları Riskin Seyahat Endişeleri ve Seyahat Etme Niyetlerine Etkisi (The Effects of Perceived Risk of Domestic Visitors on Their Travel Anxiety and Travel Intentions During The COVID-19 Pandemic in Turkey)

Autor: Betül Kodaş

Publikováno v: Turk Turizm Arastirmalari Dergisi.

Bu araştırmanın amacı COVID-19 pandemisi döneminde Türkiye’deki yerli turistlerin algıladıkları riskin seyahat endişeleri ve seyahat etme niyetleri üzerindeki etkisini ortaya koymaktır. Bu çerçevede anket tekniği ile potansiyel yerli

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::cbe6db0648370718ffaff9b55e49c6b5
https://doi.org/10.26677/tr1010.2022.1084

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Destinasyon Marka Farkındalığı, Destinasyon Marka İmajı ve Algılanan Kalitenin Destinasyon Marka Sadakatine Etkisi: Mardin Odaklı Bir Araştırma (The Effects of Destination Brand Awareness, Destination Brand Image and Perceived Quality on Destination Brand Loyalty: A Case of Mardin)

Autor: Betül Kodaş

Publikováno v: Journal of Business Research - Turk. 13:1162-1176

Purpose – The aim of this study is to measure the consumer-based destination brand equity of Mardin, which is an important tourism destination in the Southeastern Anatolia region, and to investigate effects of destination brand awareness, image, an

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b45105595ec7478607686b1afd70955d
https://doi.org/10.20491/isarder.2021.1190

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Overtourism Movements and Tourism Phobia in the Light of Media Coverage

Autor: Betül Kodaş, İpek Itır Can, Nurhayat Iflazoglu

Publikováno v: Journal of Tourism and Gastronomy Studies. 8:695-707

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c3ae5b435249b95936a1b79996bb719c
https://doi.org/10.21325/jotags.2020.714

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Examination of Gastronomy Experiences of Domestic Visitors visiting the Mardin Based on Demographic Characteristics

Autor: Betül KODAŞ, Mahmut SEKİZKARDEŞ

Turistler bir destinasyona özgü yemekleri tatmak, mutfak kültürünü deneyimlemek, destinasyona özgü yemeklerin üretim aşamalarını görmek için turizm faaliyetlerine katılabilmektedir. Özellikle son yıllarda gastronomi turizmi destinasy

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1b99516b8ec7e7cd744c252b9d54d532
https://hdl.handle.net/20.500.12514/3433

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Demarketing as a Potential Solution to Overtourism Problems in Tourism Destinations

Autor: Betül Kodaş, Davut Kodaş

Travels and vacations organised by a large number of people to certain destinations in certain periods cause some negative impacts on the destinations in question. The concept of overtourism, which has become a current issue especially with the anti-

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::37fa2909d006c0f4c2ce5a69d8dcefca
https://doi.org/10.1108/978-1-83909-706-520211009

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Web Revolution and Events

Autor: Betül Kodaş

In the globalizing world, the use of social media as a marketing tool has been frequently discussed in academic researchers in recent years. It is possible to examine that the usage of these social media channels in the management and marketing of to

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2b0360f0ff03c72d5482ba3f6529e247
https://doi.org/10.4018/978-1-7998-4954-4.ch002

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The Effects of Destination Brand Awareness, Destination Brand Image and Perceived Quality on Destination Brand Loyalty: A Case of Mardin

Autor: Betül Kodaş

Publikováno v: İşletme Araştırmaları Dergisi, Vol 13, Iss 2 (2021)

Amaç – Bu araştırmada Güneydoğu Anadolu bölgesinin önemli bir turizm destinasyonu konumunda olan Mardin ilinin tüketici temelli destinasyon marka denkliğinin ölçülmesi ve destinasyon marka farkındalığı, destinasyon marka imajı ve a

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https://hdl.handle.net/20.500.12514/2974

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