Výsledky vyhledávání - "Betül Özkaya"

The Role of Collective Unconscious Elements in The Use of Fear with Social Content in Advertisements

Autor: Gizem Ozdel, Betül Özkaya

Publikováno v: Volume: 10, Issue: 1 253-281
Journal of Erciyes Communication
Erciyes İletişim Dergisi
Erciyes İletişim Dergisi Akademia

Günümüzde bilinçdışı, birçok kişinin bildiği ve kendi hayatında rüyalarını, psikolojik sorunlarını açıklamakta ilk başvurduğu olgudur. Analitik psikolojide ise kavram kolektif bilinçdışı olarak genişletilmiş haliyle, özelli

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ef2891623585e490b5507d5f61b874d0
https://hdl.handle.net/11424/285953

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The Approaches of the Brands to the Cynical Attitudes in Social Media

Autor: Betül Özkaya, Yelda Ülker

Publikováno v: MANAS Sosyal Araştırmalar Dergisi. 9:115-128

Marka ile yaşanan olumsuz deneyimler, tatminsizlikler, güven kaybı, karşılanmamış beklentiler tüketicilerin markaya karşı sinik tutumlar sergilemesine sebep olmaktadır. Tüketici, marka ile yaşadığı olumsuz deneyimi, sosyal medyanın k

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e28032c7ac24ec0c8d40800e20caa2b4
https://doi.org/10.33206/mjss.498115

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Leaving religion - a comparison of narratives from majority Danes and ethnic minorities

Autor: Anika Liversage, Betül Özkaya

Publikováno v: Liversage, A & Özkaya, B 2022, ' At falde fra-beretninger om religiøst frafald på tværs af majoritetsdanske og minoritetsetniske miljøer ', Dansk Sociologi, bind 32. årg. 2021, nr. 3, 1, s. 9-29 . https://doi.org/10.22439/dansoc.v32i3.6731
Aalborg University
Liversage, A & Özkaya, B 2022, ' At falde fra-beretninger om religiøst frafald på tværs af majoritetsdanske og minoritetsetniske miljøer ', Dansk Sociologi, bind 32. årg. 2021, nr. 3, 1, s. 9-29 .

Religiøst frafald i Danmark har ikke haft stor bevågenhed i forskningen. Ud fra biografisk narrative interviews med personer fra et »Meningsdannernetværk « undersøger artiklen derfor beretninger om frafald blandt både majoritetsdanskere og etn

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8cb077ed0d0a54a1df690474b5b3c777
https://vbn.aau.dk/da/publications/e79cc3f5-6055-4067-825c-849bba763faf

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MultiAalborg - migrantfortællinger på tværs

Autor: Bente Jensen, Betül Özkaya, Ann-Dorte Christensen

Publikováno v: Jensen, B, Özkaya, B & Christensen, A-D 2021, MultiAalborg-migrantfortællinger på tværs . Aalborg Stadsarkiv .
Aalborg University

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::363625db7db8b578dd4c7279e7dd6a91
https://vbn.aau.dk/da/publications/5045f523-7232-4cc1-99ac-159faaac7196

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REKLAMLARLA AKTARILAN ESTETİK DUYGUNUN META FETİŞİZMİ OLUŞUMUNA ETKİSİ ÜZERİNE NİTEL BİR ARAŞTIRMA

Autor: Özlem Bayar, Betül Özkaya

Publikováno v: Turkish Journal of Marketing. 4:111-130

While, within the societies under the impact of commodity fetishism, rather than the actual ones, artificial needs are incorporated into the consumption loop, the struggle of the product to dominate over the real producer as of the first moment of be

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0f46752627310d8cb17561d6279595e6
https://doi.org/10.30685/tujom.v4i2.53

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USE OF AUGMENTED REALITY ON CONSUMER PROMOTION ACTIVITIES

Autor: Betül Özkaya

Publikováno v: Volume: 5, Issue: 2 578-611
Uluslararası Anadolu Sosyal Bilimler Dergisi

Son yıllarda pazarlama sektöründe özellikle teknolojinin de gelişmesiyle tüketici yönlü satış geliştirme çalışmalarının kullanım alanı hızla yaygınlaşmaktadır. Bu anlamda firmalar, tüketicilerin ilgisini çekebilmek, tutumları

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b2c69b8328e462c154c4feb5a6fb9626
https://dergipark.org.tr/tr/pub/ulasbid/issue/60527/874850

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ALIŞVERİŞ SÜRECİNDE AMBALAJA YÖNELİK TÜKETİCİ ALGILARI ÜZERİNE BİR ARAŞTIRMA

Autor: Selda Ene, Betül Özkaya

Consumer perceptions, which are influenced by environmental factors such as personal, store environment and merchandising presentation techniques, are influencing consumer behaviors and purchasing decisions in many respects. One of the elements of vi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::88e007cd087e5f5d16052c995d303115
https://hdl.handle.net/11424/253664

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A Study on Corporate Image, Customer Satisfaction and Brand Loyalty in the Context of Retail Stores

Autor: Betül Özkaya, Selda Ene

Publikováno v: Asian Social Science. 10

In the intense competitive environment, in order for a retail store to gain strength and competitive edge, it needs to possess a strong corporate image and to keep and satisfy its customers. The retail store will create a successful brand loyalty due

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https://doi.org/10.5539/ass.v10n14p52

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A Study Regarding the Attitudes that are Effective on the Price Perception of Consumers that Shop from the Retail Stores

Autor: Selda Ene, Betül Özkaya

Publikováno v: Mediterranean Journal of Social Sciences, Vol 4, Iss 11 (2013)

In this day and time, in which we experience an intense competition, being aware of the knowledge of the desires and demands of the consumers who shop from the retail setting and discovering the reasons behind these are important steps which will car

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::be019dd6166d7e2c83655aedc7d52a27
https://doi.org/10.5901/mjss.2013.v4n11p451

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Analysis of Corporate Web Sites as a Public Relations Tool, with Regards to Knowledge Management Process

Autor: Selda Ene, Betül Özkaya

Publikováno v: Academic Journal of Interdisciplinary Studies.

The corporations that wish to create a successful web site and to perform their public relations activities on virtual environment, need to develop a system that can enable them to use the knowledge flow between the target audience and the corporatio

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https://doi.org/10.5901/ajis.2013.v2n8p69

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