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Autor:
Lecoq-Vallon, Antoine, Besse, Mikaël
Purpose The purpose of the paper is to understand how crucial of importance is e-WOM within the French tourism industry with a focus on trip retailers – travel agencies and tour-operators – by observing and analyzing how they encourage and manage
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35046
