Výsledky vyhledávání - "Bertellotti, Ebbe"

Akademický článek

"Do Good and Be 'Liked'": CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses.

Autor: Battocchio, Ava Francesca, Yang, Jing, Dong, Chuqing, Bertellotti, Ebbe, Joo, Eunsin, Teran, Camilla

Publikováno v: Journal of Current Issues & Research in Advertising (Routledge); 2024, Vol. 45 Issue 2, p219-241, 23p

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Akademický článek

Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses.

Autor: Yang, Jing, Teran, Camilla, Battocchio, Ava Francesca, Bertellotti, Ebbe, Wrzesinski, Shannon

Publikováno v: Journal of Interactive Advertising; 2021, Vol. 21 Issue 1, p34-48, 15p

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