Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Berta Tubillejas Andrés"'
Publikováno v:
Ekonomski Vjesnik, Vol 33, Iss 2, Pp 339-350 (2020)
Experiential marketing helps make a memorable experience for the consumer. Consumer characteristics enable them to perceive the offered stimuli differently. This study investigates the differences in the evaluation of artscapes – the application of
Externí odkaz:
https://doaj.org/article/40c78c2a21b045328345ca4d09667ec8
Publikováno v:
Journal of Marketing Management. 39:414-442
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c09f953e8cea9325f640aaa301e7efbf
https://doi.org/10.1080/0267257x.2022.2105936
https://doi.org/10.1080/0267257x.2022.2105936
Publikováno v:
INTED2021 Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::98599fc967a85d9df52ecb173dc78ef3
https://doi.org/10.21125/inted.2021.1147
https://doi.org/10.21125/inted.2021.1147
Publikováno v:
International Review on Public and Nonprofit Marketing. 16:1-22
A distinct new development presented by this paper is the analysis of attendees’ heterogeneity considering gender and its influence on consumer post-use behavior. The study analyses whether gender moderates the relationship between emotions and pos
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b7e9641f5ffe2efc4e42bd57e6c4e827
https://doi.org/10.1007/s12208-018-0216-4
https://doi.org/10.1007/s12208-018-0216-4
Autor:
J.Emili Aura Tortosa, Amparo Cervera Taulet, M. Haydée Calderón García, Berta Tubillejas Andrés
El presente trabajo propone la redacción de un plan director para el Palau Ducal dels Borja de Gandía desde una revisión histórica de lo realizado, pero con una clara orientación práctica de desarrollo presente y futuro. Además, en el análisi
Publikováno v:
Journal of Service Theory and Practice. 26:590-615
Purpose The purpose of this paper is to determine the role played by the social servicescape and positive emotions in the post-use in terms of response – satisfaction, perceived value and consumer loyalty – in hedonic services. Design/methodology
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::97bf1b4ba2e07d2dbffc5983c0abb72e
https://doi.org/10.1108/jstp-12-2014-0289
https://doi.org/10.1108/jstp-12-2014-0289
Publikováno v:
Tourism Management Perspectives. 34:100660
The purpose of this study is to examine how emotions mediate the impact of a holistic servicescape -physical and social- on post-consumption outcomes in the performing arts. Partial Least Square (PLS) was conducted to test the mediation hypothesized
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4fb12cf7e6f5ebe17f9f76e993e6875d
https://doi.org/10.1016/j.tmp.2020.100660
https://doi.org/10.1016/j.tmp.2020.100660