Zobrazeno 1 - 10
of 29
pro vyhledávání: '"Berta Tubillejas Andrés"'
Publikováno v:
Ekonomski Vjesnik, Vol 33, Iss 2, Pp 339-350 (2020)
Experiential marketing helps make a memorable experience for the consumer. Consumer characteristics enable them to perceive the offered stimuli differently. This study investigates the differences in the evaluation of artscapes – the application of
Externí odkaz:
https://doaj.org/article/40c78c2a21b045328345ca4d09667ec8
Publikováno v:
Journal of Marketing Management. 39:414-442
Publikováno v:
INTED2021 Proceedings.
Publikováno v:
International Review on Public and Nonprofit Marketing. 16:1-22
A distinct new development presented by this paper is the analysis of attendees’ heterogeneity considering gender and its influence on consumer post-use behavior. The study analyses whether gender moderates the relationship between emotions and pos
Autor:
J.Emili Aura Tortosa, Amparo Cervera Taulet, M. Haydée Calderón García, Berta Tubillejas Andrés
El presente trabajo propone la redacción de un plan director para el Palau Ducal dels Borja de Gandía desde una revisión histórica de lo realizado, pero con una clara orientación práctica de desarrollo presente y futuro. Además, en el análisi
Publikováno v:
Journal of Service Theory and Practice. 26:590-615
Purpose The purpose of this paper is to determine the role played by the social servicescape and positive emotions in the post-use in terms of response – satisfaction, perceived value and consumer loyalty – in hedonic services. Design/methodology
Publikováno v:
Tourism Management Perspectives. 34:100660
The purpose of this study is to examine how emotions mediate the impact of a holistic servicescape -physical and social- on post-consumption outcomes in the performing arts. Partial Least Square (PLS) was conducted to test the mediation hypothesized
Autor:
Bourgeon-Renault, Dominique1 (AUTHOR) dominique.bourgeon-renault@u-bourgogne.fr, Derbaix, Maud2 (AUTHOR), Jarrier, Elodie3 (AUTHOR), Petr, Christine4 (AUTHOR)
Publikováno v:
Journal of Marketing Management. May2023, Vol. 39 Issue 5/6, p367-372. 6p.
Autor:
Ouazzani, Yacine1 (AUTHOR) y.ouazzani@tbs-education.fr, Calderón-García, Haydeé2 (AUTHOR), Tubillejas-Andrés, Berta2 (AUTHOR)
Publikováno v:
Journal of Marketing Management. May2023, Vol. 39 Issue 5/6, p414-442. 29p. 2 Diagrams, 7 Charts.
Publikováno v:
Empirical Studies of the Arts; Jan2025, Vol. 43 Issue 1, p77-104, 28p