Zobrazeno 1 - 10 of 23 pro vyhledávání: '"Bernritter, S.F."'
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2
The Effect of Online Customer Reviews’ Characteristics on Sales
Autor: Maslowska, E., Malthouse, E.C., Bernritter, S.F., Christodoulides, G., Stathopoulou, A., Eisend, M.
Publikováno v: Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice, 87-100
STARTPAGE=87;ENDPAGE=100;TITLE=Advances in Advertising Research (Vol. VII)
Advances in Advertising Research (Vol. VII) ISBN: 9783658152192
Online customer reviews help consumers make decisions, such as purchasing products, watching movies, or joining a sports club. Online reviews have become a major driving force in marketing (Cui et al., 2012) and are a common feature on many websites.
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c7dfbada01d7d5a2ff1528c2d670335e
https://dare.uva.nl/personal/pure/en/publications/the-effect-of-online-customer-reviews-characteristics-on-sales(0dd7e79d-7ff8-47da-a9dc-6ebdf4c9b32c).html
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3
Consumers’ online brand endorsements
Autor: Bernritter, S.F., Verlegh, P.W.J., Smit, E.G., De Pelsmacker, P.
Publikováno v: Advertising in new formats and media: Current research and implications for marketers
Advertising in new formats and media: current research and implications for marketers, 189-209
STARTPAGE=189;ENDPAGE=209;TITLE=Advertising in new formats and media: current research and implications for marketers
Purpose and Approach This Chapter has three central goals: First, it aims to introduce the concept of consumers’ online brand endorsements, which we define as consumers’ intentional, public, and positive online affiliations with brands (e.g., lik
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::71886e8dfb6955ceb992af48fda718a8
https://research.vu.nl/en/publications/b27cb760-c40e-4fac-9d4c-1b1ea2833a60
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4
Examining consumers’ brand endorsements on social media
Autor: Bernritter, S.F.
It has become common practice for brands to seek endorsements from other parties, such as celebrities or experts. With the emergence of social media, brands’ portfolio of endorsers has been extended to the consumer. For instance, consumers engage i
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::785c9dcb22df3bad202bf4b4087b5aaf
https://dare.uva.nl/personal/pure/en/publications/examining-consumers-brand-endorsements-on-social-media(b1a3a56d-ee2f-4af6-b335-a9ca0eb32edb).html
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5
Signaling Warmth: How Brand Warmth and Symbolism Affect Consumers’ Online Brand Endorsements
Autor: Bernritter, S.F., Verlegh, P., Voorveld, H., Eisend, M.
Publikováno v: Advances in Advertising Research (Vol. VI) ISBN: 9783658105570
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative, 1-10
STARTPAGE=1;ENDPAGE=10;TITLE=Advances in Advertising Research (Vol. VI)
In their efforts to promote their brands, products and services, advertisers often enlist endorsement by other parties, such as celebrities or experts (e.g., Biswas, Biswas, and Das, 2006; Rice, Kelting, and Lutz, 2012). Increasingly, brands and orga
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cb9e511682cb138cf41c616aeb21d2a1
https://doi.org/10.1007/978-3-658-10558-7_1
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7
Consumers' online brand endorsements: a study into intentions to endorse different types of brands
Autor: Bernritter, S.F.
Publikováno v: Conference papers: International Communication Association: annual meeting, 2014
Advertisers increasingly motivate people to endorse brands as a tactic to overcome people’s resistance against traditional persuasion attempts. In the present paper we introduce the concept of consumer endorsement, which we define as people’s int
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::66ccc33d5b3a788a9a91d8114288fc3f
https://dare.uva.nl/personal/pure/en/publications/consumers-online-brand-endorsements-a-study-into-intentions-to-endorse-different-types-of-brands(703341de-74a0-40f5-b7ff-fe83453b1bc3).html
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8
The effectiveness of self-persuasion in media campaigns
Autor: Bernritter, S.F.
Publikováno v: Conference papers: International Communication Association: annual meeting, 2014
Recently, it has been demonstrated that self-persuasion can be activated by media campaigns, which were more effective than those using direct argumentation. Extending these findings, in the present paper we investigated conditions under which self-p
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::3bcbe6e128108df83b3b1b3eca7f494d
https://dare.uva.nl/personal/pure/en/publications/the-effectiveness-of-selfpersuasion-in-media-campaigns(60239c25-e93e-4cc5-81c4-39e153372183).html
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10
Waarom zou ik vrijgevig zijn? Het effect van zelfovertuiging op het geven van fooi
Autor: Ooijen, I. van, Müller, B.C.N., Leeuwen, M.L. van, Bernritter, S.F., Strick, M.A., Baas, M., Dillen, L.F. van, Dotsch, R., Lakens, D., Vries, M. de
Publikováno v: Jaarboek Sociale Psychologie 2012, 191-194
STARTPAGE=191;ENDPAGE=194;TITLE=Jaarboek Sociale Psychologie 2012
Strick, M.A.; Baas, M.; Dillen, L.F. van (ed.), Jaarboek Sociale Psychologie 2012, pp. 191-194
Strick, M.A.; Baas, M.; Dillen, L.F. van (ed.), Jaarboek Sociale Psychologie 2012, 191-194. Groningen : ASPO Pers
STARTPAGE=191;ENDPAGE=194;TITLE=Strick, M.A.; Baas, M.; Dillen, L.F. van (ed.), Jaarboek Sociale Psychologie 2012
Why should I be generous? The effects of self-persuasion on tipping behavior.
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::aef1aee854185347d5b9c668260c71f4
https://dare.uva.nl/personal/pure/en/publications/waarom-zou-ik-vrijgevig-zijn-het-effect-van-zelfovertuiging-op-het-geven-van-fooi(42db1218-5826-448f-b7a1-40da14c9aab4).html
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