Zobrazeno 1 - 10
of 100
pro vyhledávání: '"Bernd H Schmitt"'
Autor:
Lia Zarantonello, Bernd H. Schmitt
Publikováno v:
Journal of Service Management. 34:34-55
PurposeThe paper focuses on extended reality technologies and their potential contribution to the improvement of services. First, it identifies extended reality technologies (AR/VR) as the most promising interfaces to enable an experiential consumpti
Publikováno v:
Journal of Marketing. 85:22-41
Using text-mining, the authors develop version 1.0 of the Relevance to Marketing (R2M) Index, a dynamic index that measures the topical and timely relevance of academic marketing articles to marketing practice. The index assesses topical relevance dr
Publikováno v:
Journal of Consumer Research. 48:753-755
Publikováno v:
Journal of Interactive Marketing. 51:57-71
New technologies such as Internet of Things (IoT), Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), virtual assistants, chatbots, and robots, which are typically powered by Artificial Intelligence (AI), are dramatically transforming
Autor:
Bernd H. Schmitt, Thomas C. O'Guinn, Alina Sorescu, Vanitha Swaminathan, Jan-Benedict E.M. Steenkamp
Publikováno v:
Journal of Marketing. 84:24-46
Technological advances have resulted in a hyperconnected world, requiring a reassessment of branding research from the perspectives of firms, consumers, and society. Brands are shifting away from single ownership to shared ownership, as heightened ac
Autor:
Bernd H. Schmitt
Publikováno v:
Marketing Letters. 31:3-6
Once artificial intelligence (AI) is indistinguishable from human intelligence, and robots are highly similar in appearance and behavior to humans, there should be no reason to treat AI and robots differently from humans. However, even perfect AI and
Publikováno v:
Journal of Consumer Research. 47:633-635
Autor:
Bernd H. Schmitt
Publikováno v:
Journal of Consumer Research. 46:825-832
Publikováno v:
Journal of the Association for Consumer Research. 4:217-230
Human enhancement products allow consumers to radically enhance their mental abilities. Focusing on cognitive enhancements, we introduce and study a novel factor—dehumanization (i.e., denyi...
Autor:
Bernd H. Schmitt, Lia Zarantonello
Publikováno v:
Design Thinking for Food Well-Being ISBN: 9783030542955
This chapter aims to evolve the concept of consumer centricity in food design thinking by providing a well-established theoretical background rooted in consumer experience and happiness studies. We argue that food design thinking needs to adopt an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d8f5c5e6e0f2b85a4cf2dcec9da4952b
https://doi.org/10.1007/978-3-030-54296-2_13
https://doi.org/10.1007/978-3-030-54296-2_13