Zobrazeno 1 - 2
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pro vyhledávání: '"Bernardinus M. Purwanto"'
Autor:
Ina Melati, Bernardinus M. Purwanto, Yessy Caturyani, Pinkan Olivia Irliane, Yulia Arisnani Widyaningsih
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
AbstractImpulse buying decisions are influenced by external stimuli, which give rise to internal stimuli to encourage impulsive buying decisions. Previous research has revealed that external stimuli such as popularity and scarcity claims encourage im
Externí odkaz:
https://doaj.org/article/1c20717395e84649b2d155bc2bffa1bd
Publikováno v:
Organizations and Markets in Emerging Economies, Vol 10, Iss 2 (2019)
The purpose of this study is to analyze two estimation models related to relationship marketing in business-to-business interactions in the context of emerging economies. We compare two estimation models – one based on a dyadic approach and another
Externí odkaz:
https://doaj.org/article/c8d3a7d45a034c2992e98f46ecb767f9