Zobrazeno 1 - 10
of 177
pro vyhledávání: '"Bernard L. Simonin"'
Autor:
Bernard L. Simonin
Publikováno v:
The Learning Organization. 24:202-214
Purpose Through a survey of firm’s experiences with strategic alliances and a structural equation modeling approach, the aim of this study is to stimulate further interest in modeling and empirical research in the area of N-loop learning. Although
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::152338616d7b121a4be82e933ec8f009
https://doi.org/10.1108/tlo-12-2016-0100
https://doi.org/10.1108/tlo-12-2016-0100
Autor:
Bernard L. Simonin
Publikováno v:
The Learning Organization. 24:169-179
Purpose This paper aims to encourage greater clarity and stimulate further interest in thorough empirical research in the area of learning levels. The broader motivation here is to urge researchers to not only theorize but also undertake elaborate an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5565bc841d42c1f2458bd5128c9216b3
https://doi.org/10.1108/tlo-12-2016-0099
https://doi.org/10.1108/tlo-12-2016-0099
Autor:
Bernard L. Simonin, Julie A. Ruth
Publikováno v:
Journal of Advertising. 35:7-20
Although most events are sponsored by more than one firm, the impact of roster size, or number of sponsors, on sponsorship effectiveness has received scant research attention. Two studies investigate the hypothesized moderating effect of roster size
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e309085c603c0d046da2f25e6ce0651f
https://doi.org/10.2753/joa0091-3367350401
https://doi.org/10.2753/joa0091-3367350401
Publikováno v:
Management International Review. 52:3-21
To represent the modern world economy, we introduce the worldwide market for market transactions concept to enable us to model the organization of the firm. Outsourcing and offshoring are changing the nature of the firm, presenting internalization/ex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::61d91a87ca07eab72a5891282ef15a1c
https://doi.org/10.1007/s11575-011-0096-x
https://doi.org/10.1007/s11575-011-0096-x
Autor:
Bernard L. Simonin, Ayşegül Özsomer
Publikováno v:
Human Resource Management. 48:505-530
By examining the case of American and European firms operating in Japan, this article contributes to the central debate of how and when multinational corporations (MNCs) learn from their foreign subsidiaries. Through structural equation modeling, we
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80f78c462445bc0396ae86f25d480c66
https://doi.org/10.1002/hrm.20296
https://doi.org/10.1002/hrm.20296
Publikováno v:
International Journal of Nonprofit and Voluntary Sector Marketing. 14:57-69
This paper describes an empirical model of brand equity for international nonprofit organizations and offers nonprofit managers suggestions for the management of their brands. The main areas of interest include: A review of the importance of branding
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::56ab9defe1e4fa394385455aa8f66c9f
https://doi.org/10.1002/nvsm.353
https://doi.org/10.1002/nvsm.353
Publikováno v:
Nonprofit Management and Leadership. 17:253-277
Global nonprofit brands are the world's new “super brands” (Wootliff and Deri, 2001). Nonprofit organizations command unprecedented levels of trust, and nonprofit brand valuations are on par with major international corporations. Leaders and mana
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::608aa2c2a990087bd7c632c0331ddb76
https://doi.org/10.1002/nml.149
https://doi.org/10.1002/nml.149
Autor:
Jane E. Salk, Bernard L. Simonin
Publikováno v:
Handbook of Organizational Learning and Knowledge Management
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::32897cae29b89126064d586c1956d679
https://doi.org/10.1002/9781119207245.ch27
https://doi.org/10.1002/9781119207245.ch27
Autor:
Bernard L. Simonin, Ayşegül Özsomer
Publikováno v:
International Journal of Research in Marketing. 21:397-419
This study explores the antecedents and consequences of marketing program standardization in subsidiaries of multinational corporations by contrasting the case of a lead market (Japan) and of an emerging market (Turkey). The findings show that: (1) m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::30f86678b5ab39a8c9d08e0788528f13
https://doi.org/10.1016/j.ijresmar.2004.06.003
https://doi.org/10.1016/j.ijresmar.2004.06.003
An empirical investigation of the process of knowledge transfer in international strategic alliances
Autor:
Bernard L. Simonin
Publikováno v:
Journal of International Business Studies. 35:407-427
This research proposes and tests a basic model of organizational learning that captures the process of knowledge transfer in international strategic alliances. Based on a cross-sectional sample of 147 multinationals and a structural equation methodol
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d9b610881e9737b0ecd4061c019045e6
https://doi.org/10.1057/palgrave.jibs.8400091
https://doi.org/10.1057/palgrave.jibs.8400091