Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Benoit Bourguignon"'
Publikováno v:
Tourism and Hospitality, Vol 5, Iss 2, Pp 304-313 (2024)
Restaurants were significantly shaken by the COVID-19 pandemic, which forced them to intensify their use of social media to communicate with customers. Our objective was to identify which digital marketing strategies generated higher customer engagem
Externí odkaz:
https://doaj.org/article/41c36450c0224531bce7ea10111b1a1b
Publikováno v:
Journal of Business-to-Business Marketing. 30:167-185
Publikováno v:
Journal of Business & Industrial Marketing. 36:1286-1299
PurposeSalespeople are at the forefront of the external environment where they act as the first responders to critical events and their resulting business turbulence. How the salesforce responds to turbulence is, therefore, of great interest both the
Autor:
Benoit Bourguignon, Harold Boeck
L’objectif de cet article est d’offrir à la communauté scientifique une méthode émergente pour la recherche dans les organisations, soit l’auto-ethnographie collaborative organisationnelle (ACOR). Bien que l’auto-ethnographie soit pratiqu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::71800bc2af9cdd429f30e772f50cecfe
https://id.erudit.org/iderudit/1092817ar
https://id.erudit.org/iderudit/1092817ar