Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Benoît Séguin"'
Autor:
Michael L. Naraine, Ashley Thompson, Erik L. Lachance, Benoît Séguin, Marijke Taks, Milena M. Parent, Russell Hoye
Publikováno v:
Journal of Global Sport Management. :1-21
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f2046179bfde52bf73e174df04d854b
https://doi.org/10.1080/24704067.2022.2116591
https://doi.org/10.1080/24704067.2022.2116591
Publikováno v:
International Journal of Sport Management and Marketing. 23:175
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e6ca5bcfd7a2489a160ba88d79dfeb6
https://doi.org/10.1504/ijsmm.2023.10055864
https://doi.org/10.1504/ijsmm.2023.10055864
Publikováno v:
International Journal of Sport Management and Marketing. 23:175
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cbe9aef83aca9fbee850b3e9ffafbe3e
https://doi.org/10.1504/ijsmm.2023.130696
https://doi.org/10.1504/ijsmm.2023.130696
This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cul
Autor:
Benoît Séguin, Guillaume Bodet
Publikováno v:
Routledge Handbook of Sports Event Management ISBN: 9780203798386
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cc0e288686b0860622cf75d8176ca882
https://doi.org/10.4324/9780203798386-16
https://doi.org/10.4324/9780203798386-16
Publikováno v:
Routledge Handbook of Sports Event Management ISBN: 9780203798386
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2094869a047cfdb2fdbf67bb6c4c51b4
https://doi.org/10.4324/9780203798386-8
https://doi.org/10.4324/9780203798386-8
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for
Autor:
Benoît Séguin
Publikováno v:
Marken und Sport ISBN: 9783834927514
Ambush Marketing ist inzwischen integraler Teil der Marketing- und Sponsoringlandschaft geworden, die Sportgrosveranstaltungen umgibt. Fur diesen Trend gibt es zwei Grunde. Erstens ist es globalen (z. B. durch die Olympischen Spiele und die FIFA-WMs)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3235afdc1a612ae0307966b096e93fba
https://doi.org/10.1007/978-3-8349-3695-0_15
https://doi.org/10.1007/978-3-8349-3695-0_15