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A comparative study among Turkish and American consumers on the relationship between cultural dimensions and the two important outcomes of consumer society: Conspicuous consumption and online compulsive buying behavior

Autor: Benli, Berk

Text in English ; Abstract: English and Turkish Includes bibliographical references (leaves 162-185) xiii, 204 leaves Culture is considered to be one of the core mechanisms that drive people’s behavioral patterns and the need for understanding cons

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::2b17f43d82280cc6e0993f7735b04cd4
https://acikbilim.yok.gov.tr/handle/20.500.12812/94001

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The effect of cultural dimensions on conspicuous consumption and online compulsive buying behavior : a comparative study among Turkish and American consumers

Autor: Murat Ferman, Berk Benli

Publikováno v: Volume: 6, Issue: 2 103-127
Journal of Management Marketing and Logistics

Purpose - The study investigates the influence of cultural dimensions on the two important outcomes of today’s consumer society; conspicuous consumption and online compulsive buying behavior. Also, another aspect of this research is to see if consp

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::eb40105ae4a250b85c90b567822007aa
https://doi.org/10.17261/pressacademia.2019.1038

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