Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Benjamin J. Lynn"'
Publikováno v:
Obra Digital, Iss 24, Pp 31-50 (2023)
The current study examined if multi-tiered offerings of a sports broadcast (three levels aimed at new sports fans, traditional sports fans, and hardcore sports fans) would increase a viewer’s intention to watch sports. Results reveal one’s level
Externí odkaz:
https://doaj.org/article/8eb79b3901044794884cd8791f79247c
Publikováno v:
International Journal of Business Communication. 60:512-542
This study explored the relationship cultivation and social media strategies companies used to cultivate relationships with their publics in two culturally distinct markets of China and the U.S. during the COVID-19 pandemic. A quantitative content an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9ab95ede09b01bb5b4a080ae2fb9fe89
https://doi.org/10.1177/23294884211067805
https://doi.org/10.1177/23294884211067805
Publikováno v:
Sports Innovation Journal. 2:1-18
In 2017, NFL viewers complained when NBC Sports used the “Madden” camera for live play-by-play coverage of two Thursday Night Football games. Their comments indicated that they had a difficult time estimating yardage from the new perspective. Tho
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::87a98efb33227d6cb4f0b65bbee758cf
https://doi.org/10.18060/24247
https://doi.org/10.18060/24247
Autor:
Benjamin J. Lynn, Roxane Coche
Publikováno v:
International Journal of Sport Communication
Live events are central to television production. Live sporting events, in particular, reliably draw big audiences, even though more consumers unsubscribe from cable to stream content on-demand. Traditionally, the mediated production of these sportin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1ded48104d34aefde83e9db1e754a8fd
Publikováno v:
Public Relations Review. 47:102064
This study explores the relationship cultivation strategies and disaster social media functions Chinese companies used to maintain relationships with their publics during the COVID-19 pandemic. Public engagement was assessed using a multi-dimensional
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d99185fa28804a8c9523e5e9e74640a0
https://doi.org/10.1016/j.pubrev.2021.102064
https://doi.org/10.1016/j.pubrev.2021.102064
