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Akademický článek
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Autor:
Benjamin Garner, David Kim
Publikováno v:
Consumer Behavior in Tourism and Hospitality. 17:413-435
Purpose Social media use has increased in recent years, and businesses are looking to capitalize on the plethora of marketing opportunities afforded by this digital shift by paying attention to user-generated content (UGC) posted on review websites.
Autor:
Benjamin Garner
Publikováno v:
Journal of Research in Marketing and Entrepreneurship. 24:420-439
Purpose The purpose of this paper is to explore the way one farmers’ market organization used an e-newsletter to establish and maintain their brand image as a socially responsible local food outlet. This research analyzed managerial communication e
Autor:
Rahbar, Mohammad H., Holcomb, John B., Fox, Erin E., del Junco, Deborah J., Cotton, Bryan A., Wade, Charles E., Zhang, Jiajie, Matijevic, Nena, Bai, Yu, Wang, Weiwei, Podbielski, Jeanette, Duran, Sarah J., Benjamin-Garner, Ruby, Reynolds, Robert J., Zhang, Xuan, Dickerson, Aisha, Camp, Elizabeth S., Elopre, Marily, Hatch, Quinton M., Scerbo, Michelle, Caga-Anan, Zerremi, White, Christopher E., Franzen, Kimberly L., Coates, Elsa C., Brasel, Karen J., Walsh, Pamela, Schreiber, Martin A., Underwood, Samantha J., Curren, Jodie, Cohen, Mitchell J., Knudson, M. Margaret, Nelson, Mary, Call, Mariah S., Muskat, Peter, Johannigman, Jay A., Robinson, Bryce R.H., Branson, Richard, Gomaa, Dina, Dahl, Cendi, Alarcon, Louis H., Peitzman, Andrew B., Stull, Stacy D., Kampmeyer, Mitch, Early, Barbara J., Shnol, Helen L., Zolin, Samuel J., Sears, Sarah B., Myers, John G., Stewart, Ronald M., Sambucini, Rick L., Gildea, Marianne, DeRosa, Mark, Jonas, Rachelle, McCarthy, Janet, Phelan, Herbert A., Minei, Joseph P., Carroll, Elizabeth, Bulger, Eileen M., Klotz, Patricia, Warner, Keir J., Cook, Mackenzie R.
Publikováno v:
In The American Journal of Surgery May 2015 209(5):834-840
Publikováno v:
JBI Evidence Implementation.
Autor:
Benjamin Garner, Ashraf Mady
Publikováno v:
Journal of Business & Industrial Marketing.
Purpose Supply chains are under increased scrutiny as consumers have become aware of the dark side of downstream production practices. Many articles and exposés have led consumers to be more conscious of purchasing products from companies who source
Autor:
Benjamin Garner
Publikováno v:
Journal of Promotion Management. 28:826-842
Autor:
Benjamin Garner
Publikováno v:
Journal of Consumer Marketing. 39:66-77
Purpose Farmers’ markets have grown rapidly in recent years and at the same time consumers increasingly desire to eat healthfully and sustainably. This research aims to analyze the way consumers process information regarding local food claims such
Autor:
Benjamin-Garner, Ruby, Stotts, Angela
Publikováno v:
Nicotine & Tobacco Research, 2013 Mar 01. 15(3), 685-692.
Externí odkaz:
https://www.jstor.org/stable/26765290
Autor:
Rahbar, Mohammad H., Fox, Erin E., del Junco, Deborah J., Cotton, Bryan A., Podbielski, Jeanette M., Matijevic, Nena, Cohen, Mitchell J., Schreiber, Martin A., Zhang, Jiajie, Mirhaji, Parsa, Duran, Sarah J., Reynolds, Robert J., Benjamin-Garner, Ruby, Holcomb, John B.
Publikováno v:
In Resuscitation April 2012 83(4):459-464