Zobrazeno 1 - 10 of 16 pro vyhledávání: '"Benjamin Boeuf"'
2
Boys do not cry: the negative effects of brand masculinity on brand emotions
Autor: Benjamin Boeuf
Publikováno v: Marketing Letters. 31:247-264
Building on the literature on gender role theory and brand gender, this research examines how gender-based stereotypes regarding emotional behaviors can influence consumers’ response to brand emotions. Three experimental studies demonstrate that co
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::57fbc3a21756c80b3f2c82767fe4a859
https://doi.org/10.1007/s11002-020-09519-7
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3
The impact of mortality anxiety on attitude toward product innovation
Autor: Benjamin Boeuf
Publikováno v: Journal of Business Research
Journal of Business Research, Elsevier, 2019, 104, pp.44-60. ⟨10.1016/j.jbusres.2019.06.031⟩
Journal of Business Research, 2019, 104, pp.44-60. ⟨10.1016/j.jbusres.2019.06.031⟩
International audience; Threatening environmental stimuli, such as terror attacks, armed conflicts and death imagery in advertising, have been shown to positively affect consumer attitudes and behaviors toward products. This article calls into questi
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f3dd7ecbeaf4cead9d693a3aa94d6cd3
https://doi.org/10.1016/j.jbusres.2019.06.031
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5
Political ideology and health risk perceptions of food
Autor: Benjamin Boeuf
Publikováno v: Social science & medicine
Social science & medicine, Elsevier, 2019, 236, pp.112405. ⟨10.1016/j.socscimed.2019.112405⟩
Social science & medicine, 2019, 236, pp.112405. ⟨10.1016/j.socscimed.2019.112405⟩
Rationale Although food companies increasingly refer to moral values, such as patriotism and social justice, in their marketing efforts, little is known about how appealing to consumers' political leanings may affect food perceptions. Objectives Cont
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::97f64911cb9db813e5ccb9840ffa67de
https://hal.archives-ouvertes.fr/hal-02990582
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6
An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity
Autor: Jessica Darveau, Benjamin Boeuf
Publikováno v: Journal of Business Ethics
Journal of Business Ethics, Springer Verlag, 2019, 155 (4), pp.1077-1099. ⟨10.1007/s10551-017-3490-x⟩
Journal of Business Ethics, 2019, 155 (4), pp.1077-1099. ⟨10.1007/s10551-017-3490-x⟩
International audience; Necro-advertising refers to the use of deceased celebrities in advertising. This practice offers unique advantages to brands that seek to benefit from positive associations with timeless celebrities at a more affordable cost t
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e3fd0e2691ee4f31931e135045a2cb88
https://hal.archives-ouvertes.fr/hal-02988216
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7
The Impact of Existential Anxiety on Attitude Toward Product Innovation: An Abstract
Autor: Benjamin Boeuf
Publikováno v: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
By allowing individuals to think about their future, temporal consciousness enables existential anxiety, the awareness and fear of one’s own mortality (Becker 1971; Routledge et al. 2008). Prior work has suggested that individuals may protect thems
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::90da372b057f2e34ae1cc0e7e09760af
https://doi.org/10.1007/978-3-319-99181-8_58
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8
Posting from beyond the grave: An autopsy of consumer attitudes toward promotional communication in a posthumous context
Autor: Benjamin Boeuf, Jessica Darveau
Publikováno v: International Journal of Research in Marketing
International Journal of Research in Marketing, Elsevier, 2017, 34 (4), pp.892-900. ⟨10.1016/j.ijresmar.2017.06.004⟩
International Journal of Research in Marketing, 2017, 34 (4), pp.892-900. ⟨10.1016/j.ijresmar.2017.06.004⟩
International audience; It is now common for consumers to mourn and commemorate deceased celebrities on social networking sites (SNS). In addition to grieving messages, however, celebrities' posthumous SNS increasingly include promotional content; la
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ee48e2e3f2745cf2423ddf906a5019d5
https://hal.archives-ouvertes.fr/hal-02613513
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9
The impact of death on consumer responses to celebrity endorser misbehavior
Autor: Benjamin Boeuf
Publikováno v: Psychology and Marketing
Psychology and Marketing, Wiley, 2017, 34 (10), pp.917--930. ⟨10.1002/mar.21032⟩
Psychology and Marketing, Wiley, 2017, 34 (10), pp.917-930. ⟨10.1002/mar.21032⟩
International audience; A well-established stream of research on celebrity misbehavior suggests that negative information may have an adverse effect on an endorsed brand because of its association with a celebrity considered as blameworthy. However,
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7a72033962a351b888698868ef75baa6
https://hal.umontpellier.fr/hal-02000437
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10
Don’t Disturb the Dead: Consumers’ Attitude toward Promotional Messages on Post-Mortem Facebook Pages
Autor: Benjamin Boeuf, Jessica Darveau
Publikováno v: Advances in Advertising Research VIII ISBN: 9783658187309
As illustrated by the worldwide advertising spending of about $23 billion on social media sites in 2015, companies massively target consumers on social media sites (e-Marketer, 2015). Dead celebrities’ pages are sometimes composed of several millio
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::71148b7ecebafbb0a1b90ed7bb642af2
https://doi.org/10.1007/978-3-658-18731-6_6
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