Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Benjamin Österle"'
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::78237b5695f8062b37a7fc38c1b2ec69
https://doi.org/10.1007/978-3-031-24687-6_152
https://doi.org/10.1007/978-3-031-24687-6_152
Autor:
Vanessa Reit, Benjamin Österle
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::393d717a44192dee319a54501560058d
https://doi.org/10.1007/978-3-031-24687-6_29
https://doi.org/10.1007/978-3-031-24687-6_29
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::71b58a6169df483f66713ebd1bab501e
https://doi.org/10.1007/978-3-030-89883-0_54
https://doi.org/10.1007/978-3-030-89883-0_54
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d57b4f132133aafb3d34cf3db0e45841
https://doi.org/10.1007/978-3-030-89883-0_31
https://doi.org/10.1007/978-3-030-89883-0_31
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::18f050db5838c998671aa27126dbdbb3
https://doi.org/10.1007/978-3-030-89883-0_30
https://doi.org/10.1007/978-3-030-89883-0_30
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Car manufacturers offer a wide variety of driver assistant systems. Each system is a technological development bringing us closer to fully autonomous vehicles. In this specific constellation of an innovation process, the total disruptive potential of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::50482a3af230632f30b35723c995045c
https://doi.org/10.1007/978-3-030-39165-2_265
https://doi.org/10.1007/978-3-030-39165-2_265
Autor:
Benjamin Österle
In today's world, brands are one of the most valuable, intangible assets for companies. They are ubiquitous and serve several important functions. While in earlier days the relevance of brands was perceived to be limited to consumer markets, nowadays
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6a5593442c439f18eb865e18f0ac7be3
https://doi.org/10.3990/1.9789036547338
https://doi.org/10.3990/1.9789036547338
Publikováno v:
University of Twente Research Information (Pure Portal)
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Österle, B., Kuhn, M. M., & Henseler, J. (2018). Brand worlds: introducing experiential marketing to B2B branding. Industrial Marketing Management, 72(julho), 71-98. DOI: 10.1016/j.indmarman.2018.04.015 Experiential marketing instruments and the ext
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::d9ea2b83010f21002e9cbe568e0d448e
http://www.scopus.com/inward/record.url?scp=85046360123&partnerID=8YFLogxK
http://www.scopus.com/inward/record.url?scp=85046360123&partnerID=8YFLogxK
Autor:
Marc Kuhn, Benjamin Österle
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
About 60 years ago, Walt Disney recognized that “entertainment spaces such as amusement parks could be used not only to sell popcorn and candy floss, but toys, collectibles, and motion pictures, as well as—and, we would argue, most importantly—
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::32a9afe9481d30a59312078aac5c2a18
https://doi.org/10.1007/978-3-319-45596-9_142
https://doi.org/10.1007/978-3-319-45596-9_142
Publikováno v:
ISSUE=32;TITLE=32nd Annual IMP Conference 2016
University of Twente Research Information (Pure Portal)
University of Twente Research Information (Pure Portal)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::22a50182b919450fc291ec30bdec3942
https://research.utwente.nl/en/publications/an-inquiry-into-brand-worlds-in-industrial-marketing(be2df8c7-a9be-4e26-b1b2-3618dcbde3a1).html
https://research.utwente.nl/en/publications/an-inquiry-into-brand-worlds-in-industrial-marketing(be2df8c7-a9be-4e26-b1b2-3618dcbde3a1).html