Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Benedetta Grandi"'
Publikováno v:
Journal of Consumer Marketing. 39:432-444
Purpose The purpose of this paper is to develop a comprehensive model of impulse-buying that considers the impact of mobile device use on shopping behaviour as a tool for shopping preparation or as a tool for self-regulation. Design/methodology/appro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe52aebd2de70cfa0988513212aae382
https://doi.org/10.1108/jcm-05-2020-3823
https://doi.org/10.1108/jcm-05-2020-3823
Publikováno v:
International Journal of Retail & Distribution Management. 48:229-243
PurposeThe wide literature about healthy behaviours posits that a high level of self-control is required in order to make healthy choices. This work intends to demonstrate that retailers, through the management of in-store marketing levers, can influ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c28dd4801abc999dde9afac1c14cbe4
https://doi.org/10.1108/ijrdm-11-2018-0252
https://doi.org/10.1108/ijrdm-11-2018-0252
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::01c05f1fbb4d1c4bf4b3d011ff3ab894
https://doi.org/10.2139/ssrn.4052192
https://doi.org/10.2139/ssrn.4052192
Structured abstract Purpose Nutritional information and the visibility of healthier food products inside the store are believed to be important variables in helping shoppers to make healthy choices. However, there remain gaps in our understanding of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::48877dc278bc2759e9b0937053d3eb2d
Publikováno v:
British Food Journal. 121:2637-2650
Purpose The purpose of this paper is to assess the importance of nutritional information in the selection of healthy food products and test the effects of different communication stimuli on people with different levels of self-control (NFC used as a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dcf606ac77394df3dfaf8021465f74c2
https://doi.org/10.1108/bfj-01-2019-0047
https://doi.org/10.1108/bfj-01-2019-0047
Autor:
Marco Bellotto, Valentina Beretta, Generoso Branca, Mario D'arco, Francesca De Canio, Patrizia De Luca, Maria Chiara Demartini, Benedetta Grandi, Gabriele Iaconcig, Elisa Martinelli, Beatrice Re, Riccardo Resciniti, Vincenzo Carbone, Pier Luigi Belvisi, Giada Mainolfi, Vittoria Marino, Donata Tania Vergura, Sara Trucco, Brigit Hagen
Publikováno v:
Journal of Retailing and Consumer Services. 36:164-171
Purpose Environmental changes, specifically the economic crisis and the growing penetration of digital technologies, have produced significant changes in shopping habits designed to create new paradigms for impulse buying behaviour. A new scenario se
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::40dab950a17e778c74977103b23f5990
https://doi.org/10.1016/j.jretconser.2017.02.001
https://doi.org/10.1016/j.jretconser.2017.02.001
Publikováno v:
International Journal of Business and Management. 16:71
Individuals are changing their approach to food and this phenomenon does not affect only consumption of good food, but also purchasing behaviour. The presence of products that support a healthy lifestyle is one of the main factors people take into ac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::974697a18b7a7c072c6702b843895fa3
https://doi.org/10.5539/ijbm.v16n5p71
https://doi.org/10.5539/ijbm.v16n5p71
Publikováno v:
International Business Research. 14:94
One of the most basic strategic decisions a retailer must take involves determining the product assortment to offer inside the store. Despite the importance of the topic, there are two opposite strands of literature that have come up with completely
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a5fc6324334d2bbac976bb0e0b69673
https://doi.org/10.5539/ibr.v14n1p94
https://doi.org/10.5539/ibr.v14n1p94
Publikováno v:
International Business Research. 12:94
The present work aims to implement a ‘healthy checkout’ in a real retailing environment in order to demonstrate that this kind of intervention can be a win-win strategy for both shoppers and retailers in a long-term perspective. A field experimen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7c7720ffaee203f1419069f95e40df7c
https://doi.org/10.5539/ibr.v12n11p94
https://doi.org/10.5539/ibr.v12n11p94