Zobrazeno 1 - 10
of 68
pro vyhledávání: '"Ben Wooliscroft"'
New Zealand ethical consumption driven by universalism and personal achievement; can it also be fun?
Publikováno v:
Kōtuitui, Pp 1-10 (2024)
Overconsumption and environmental pollution in New Zealand are leading to the depletion of its resources, threatening its ecosystem. This paper explores New Zealanders’ ethical and sustainable consumption behaviour, and the motivations and values t
Externí odkaz:
https://doaj.org/article/855a384cc74d4cc88f5c7d7e6ec76725
Autor:
Ben Wooliscroft, Eunju Ko
Publikováno v:
Journal of Macromarketing. 43:171-174
Henrich, Heine, and Norezayan (2010) published ‘The weirdest people in the world?’ in Behavoral and Brain Sciences (as of March, 2023 it has been cited 11 800 plus times in scholar.google). The paper introduced the concept of Western, Educated, I
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::56b3094f9e45c9f89dc19d90a07ac80b
https://doi.org/10.1177/02761467231169880
https://doi.org/10.1177/02761467231169880
Publikováno v:
Journal of Macromarketing. 43:175-189
WEIRD countries (Western, Educated, Industrialised, Rich, Democratic) consume well above the earth's capacity to produce. Non-WEIRD countries look on, with justifiable envy and want to increase their standard of living. Not only do we need to reduce
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ece06a70253683acdc7d658c387c9a8f
https://doi.org/10.1177/02761467231168045
https://doi.org/10.1177/02761467231168045
Publikováno v:
European Journal of Marketing. 57:387-425
Purpose This paper aims to conceptualise and characterise brand systems and outline propositions and research avenues to advance the systems’ view of branding. Design/methodology/approach A conceptual synthesis approach is adopted to integrate the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f061ebb226bf9a4f0acf0982b91a2d7c
https://doi.org/10.1108/ejm-08-2021-0606
https://doi.org/10.1108/ejm-08-2021-0606
Publikováno v:
Journal of Business Research. 148:161-173
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed72e213979e2d8aa2d5b628b451d0fe
https://doi.org/10.1016/j.jbusres.2022.04.049
https://doi.org/10.1016/j.jbusres.2022.04.049
Publikováno v:
Journal of Consumer Behaviour. 21:1420-1439
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d55714d2af7a9ffa82154396079d89c3
https://doi.org/10.1002/cb.2090
https://doi.org/10.1002/cb.2090
Publikováno v:
Journal of Business & Industrial Marketing.
Purpose International entrepreneurship and marketing research reports the impact of effectual decision-making logic on small and medium-sized enterprises (SMEs) international performance. How the effectual logic of decision-making enhances the overal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::43fce064dac5735406903f50b43c6d63
https://doi.org/10.1108/jbim-01-2022-0020
https://doi.org/10.1108/jbim-01-2022-0020
Publikováno v:
International Journal of Entrepreneurial Behavior & Research. 28:829-852
PurposeExtant research has studied how entrepreneurial cognition influences firm international performance but what mechanisms translates entrepreneurial cognition into international performance remains a puzzle in the field. In this paper, the autho
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dfd4bfe4b5e71f0e9db8f7548518de7c
https://doi.org/10.1108/ijebr-02-2021-0097
https://doi.org/10.1108/ijebr-02-2021-0097
Publikováno v:
Journal of Macromarketing. :027614672311576
This paper presents Systematic Theory Mapping (STM), a comprehensive and systematic method, as the first step toward defining and dealing with complex and wicked problems. Social systems exhibit a messy, multifaceted, and multi-level composite of pro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::94f9a660fe15ef02da9169e195ef4712
https://doi.org/10.1177/02761467231157616
https://doi.org/10.1177/02761467231157616
Autor:
Ben Wooliscroft
Publikováno v:
Journal of Macromarketing. 41:116-123
Macromarketing is definitionally concerned with systems — marketing, markets and society — and their interactions. This paper lays out a case for systems research in macromarketing, the use of methods designed to study systems. In doing so, it hi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1a10e625df7da2e38d28b4562b71e447
https://doi.org/10.1177/0276146720980521
https://doi.org/10.1177/0276146720980521