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Autor:
Ben Sliman, Malek Abderazak
The rise and growth of online social networks have spurred tremendous changes in our understanding of human behavior. Social scientists and companies have devised new tools to analyze the vast amounts of data obtained from these networks. Such advanc
Publikováno v:
Journal of Marketing; Sep2021, Vol. 85 Issue 5, p22-41, 20p, 2 Charts, 4 Graphs, 1 Map