Zobrazeno 1 - 10
of 188
pro vyhledávání: '"Ben Marder"'
Publikováno v:
Wilkins, S, Mohsin Butt, M, Hazzam, J & Marder, B 2023, ' Collaborative learning in online breakout rooms : The effects of learner attributes on purposeful interpersonal interaction and perceived learning ', International Journal of Educational Management, vol. 37, no. 2, pp. 465-482 . https://doi.org/10.1108/IJEM-10-2022-0412
PurposeBreakout rooms are commonly used by lecturers as a means to achieve collaborative learning in online lessons. Although breakout rooms can be effective at encouraging student engagement, interaction and learning, many students dislike being for
Publikováno v:
Journal of Business Research. 152:93-105
Publikováno v:
Industrial Marketing Management. 106:A7-A11
In this special issue of Industrial Marketing Management, six empirical research articles advance our understanding of how industrial marketers can achieve, curate and/or enhance positive word of mouth (WOM) in the modern era. This compilation is the
Publikováno v:
Figurativity and Human Ecology ISBN: 9789027211644
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::02ba539970746ff84b876bc7403718f4
https://doi.org/10.1075/ftl.17.08hou
https://doi.org/10.1075/ftl.17.08hou
Publikováno v:
Freeman, R, Marder, B, Gorton, M & Angell, R 2022, ' Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements ', Information Technology and People . https://doi.org/10.1108/ITP-09-2021-0679
PurposeThe purpose of this study is to understand the effect of increasing the intensity of sexual or violent content on consumer responses to online video advertisements, with a particular emphasis on sharing intentions.Design/methodology/approachTh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d83d8b5c856bc3989b6613c577c638c4
https://eprints.soton.ac.uk/471460/
https://eprints.soton.ac.uk/471460/
Publikováno v:
Oliver, S, Marder, B, Erz, A & Kietzmann, J 2021, ' Fitted : The impact of academics’ attire on students’ evaluations and intentions ', Assessment & Evaluation in Higher Education . https://doi.org/10.1080/02602938.2021.1921105
Dressing formally or informally as an academic may be a trade-off when it comes to managing impressions towards students, but the extant body of literature remains limited with only mixed results. This research is the first focused investigation to e
Publikováno v:
Angell, R, Bottomley, P, Gorton, M, Marder, B & Erz, A 2021, ' The animosity transfer process : Consumer denigration of foreign sponsors and testing potential mitigation strategies ', International Marketing Review . https://doi.org/10.1108/IMR-01-2021-0006
PurposeSponsorships involving foreign brands are ubiquitous, but those involving a company from an animosity-evoking country can adversely affect rather than enhance domestic consumers' attitude towards the brand. This paper explains the mechanisms b
Publikováno v:
Marder, B, Houghton, D, Erz, A, Harris, L & Javornik, A 2019, ' Smile(y) – and your students will smile with you? The effects of emoticons on impressions, evaluations, and behaviour in staff-to-student communication ', Studies in Higher Education . https://doi.org/10.1080/03075079.2019.1602760
Emoticon usage in computer-mediated communication (CMC) by university staff is potentially a double-edged sword in forming desired impressions in the minds of students, increasing perceived warmth but also decreasing perceived competence of the sende
Autor:
Ana Javornik, Ben Marder, Jennifer Brannon Barhorst, Graeme McLean, Yvonne Rogers, Paul Marshall, Luk Warlop
Publikováno v:
Javornik, A, Marder, B, Barhorst, J B, McLean, G, Rogers, Y, Marshall, P & Warlop, L 2022, ' ‘What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being ', Computers in Human Behavior, vol. 128, 107126 . https://doi.org/10.1016/j.chb.2021.107126
Augmented reality (AR) filters are a popular social media feature affording users a variety of visual effects. Despite their widespread use, no research to date has examined either ‘why’ people use them (i.e., motivations) or ‘how’ their usag
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::424d47fbbedbc204d20824eaa332ecd0
https://www.pure.ed.ac.uk/ws/files/247542092/JavornikEtalCHB2021WhatLiesBehindTheFilter.pdf
https://www.pure.ed.ac.uk/ws/files/247542092/JavornikEtalCHB2021WhatLiesBehindTheFilter.pdf
Autor:
Liz Cooper, Ben Marder
Publikováno v:
Cooper, L & Marder, B 2022, ' Role morality discrepancy and ethical purchasing : Exploring felt responsibility in professional and personal contexts ', Business & Society . https://doi.org/10.1177/00076503211056540
The same person can make different moral judgments about the same activity in their professional role and in their personal life. For example, people may follow a different moral code when making purchases at work compared with in their private lives
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9a8bac3cf28888c9b6f7ab5ae64e0860
https://www.pure.ed.ac.uk/ws/files/235098381/CooperMarderBS2021RoleMoralityDiscrepancy.pdf
https://www.pure.ed.ac.uk/ws/files/235098381/CooperMarderBS2021RoleMoralityDiscrepancy.pdf