Zobrazeno 1 - 10
of 32
pro vyhledávání: '"Ben M. Enis"'
Autor:
Ben M. Enis
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 24, Iss 3 (1984)
Externí odkaz:
https://doaj.org/article/74c8ec06146946588dd3e406953a949e
Publikováno v:
2019 Offshore Energy and Storage Summit (OSES).
This paper presents an engineering and cost study investigating a novel concept for combining a compressed air energy storage system with an offshore electrical substation serving a deep-water floating offshore wind farm. The study investigates a sol
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::70ddd2f539b8ea18663c27d914356f59
https://doi.org/10.1109/oses.2019.8867346
https://doi.org/10.1109/oses.2019.8867346
Publikováno v:
Wind Engineering. 27:449-459
This paper describes a storage system that uses wind energy to compress air in a series of high-pressure storage tanks. When needed, the compressed air is expanded through a turbo-expander to generate electricity. The system is designed for the stora
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e32af591def2520a79fb64e2896c2d3b
https://doi.org/10.1260/030952403773617436
https://doi.org/10.1260/030952403773617436
Autor:
Ben M. Enis
Publikováno v:
Journal of Marketing Channels. 2:3-24
Direct selling channels are changing. Throughout the world, customers, sales representatives, direct selling companies, and the societies in which they exist are changing rapidly. This paper examines chages in each of the above-mentioned major "playe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b62e5ad51fc3ef37cfaa758993823676
https://doi.org/10.1300/j049v02n02_02
https://doi.org/10.1300/j049v02n02_02
Autor:
Stephen J. Garfein, Ben M. Enis
Publikováno v:
Journal of Management Inquiry. 1:306-317
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::892e596391b603ee98a629694f641858
https://doi.org/10.1177/105649269214005
https://doi.org/10.1177/105649269214005
Autor:
Ben M. Enis, Kathleen K. Reardon
Publikováno v:
Management Communication Quarterly. 3:376-387
This article explores methods for increasing the persuasiveness of internal marketing efforts to encourage employees to adopt a customer orientation. Internal marketing is a process of encouraging employees to accept changes in company philosophy or
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d5f44a227b3e936d32d15c872553cf76
https://doi.org/10.1177/0893318990003003005
https://doi.org/10.1177/0893318990003003005
Autor:
Samuel V. Smith, Ben M. Enis
Publikováno v:
Journal of the Academy of Marketing Science. 5:27-36
This article examines the hypothesis that marketing concepts and techniques can be as useful to purchasing managers performing the buying function in the 1970s and 1980s as they were to advertisers and sales managers engaged in marketing in the 1950s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b2b7b4504fccfba4abe37beca22bbec
https://doi.org/10.1007/bf02721996
https://doi.org/10.1007/bf02721996
Publikováno v:
Business Horizons. 20:46-56
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0c8fc51887cd61056d1fcf933d352261
https://doi.org/10.1016/0007-6813(77)90070-2
https://doi.org/10.1016/0007-6813(77)90070-2
Autor:
Ben M. Enis, Jack M. Mogg
Publikováno v:
Journal of Advertising. 3:35-41
The network concept. as applied to the assessment of media effectiveness. provides a rigorous mathematical tool for relating pertinent variables to a goodness criteria. without sacrificing a desired simplicity in the model. Judgmental weighting to in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d35e4634db08ffabf1aedd3ce291c2fa
https://doi.org/10.1080/00913367.1974.10672537
https://doi.org/10.1080/00913367.1974.10672537
Autor:
Ben M. Enis, Patrick E. Murphy
Publikováno v:
Journal of Marketing. 50:24-42
This article proposes an integrated product classification scheme. It is argued that, in view of the 1985 definition of marketing, one classification for all products—goods, services, and ideas—is sufficient. This classification adds “preferenc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9a80b66d108369823719c110536a867c
https://doi.org/10.1177/002224298605000303
https://doi.org/10.1177/002224298605000303