Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Belém, Barbosa"'
Publikováno v:
Innovative Marketing, Vol 19, Iss 1, Pp 72-85 (2023)
The assertive online strategies of Portuguese luxury fashion brands/designers (LFBDs) are essential for managers to succeed in the digital medium and establish long-lasting relationships with clients. This paper explores the challenges in digitizing
Externí odkaz:
https://doaj.org/article/2fbd6d7c665d48ba8d3e26e830ed2b2b
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 22, Iss 2, Pp 97-121 (2022)
The purpose of this article is to identify the most impactful research on customer churn and to map the conceptual and intellectual structure of its field of study. Data were collected from the WoS database, comprising 338 articles published between
Externí odkaz:
https://doaj.org/article/c5150dc3459b4cfd9d97460e1281c9da
Publikováno v:
Journal of Marketing Analytics.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bfe63b6dfcfe4d0d77ba24d682d0936d
https://doi.org/10.1057/s41270-023-00222-w
https://doi.org/10.1057/s41270-023-00222-w
Publikováno v:
Annals of Operations Research.
Content marketing involves producing and distributing content effectively and initially through digital channels. However, digital marketing strategies and business models can succeed only if content marketing is developed correctly. This study aims
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7be33013a434f5f77d47597fa2e34202
https://doi.org/10.1007/s10479-023-05261-1
https://doi.org/10.1007/s10479-023-05261-1
Publikováno v:
Management Review Quarterly.
The telecommunications industry is particularly competitive and characterized by very high churn rates. The literature on the topic is vast, but studies on the determinants of churn behavior are dispersed, failing to provide a comprehensive view of t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::73a29459d0cab544364a3d6480e8a65c
https://doi.org/10.1007/s11301-023-00335-7
https://doi.org/10.1007/s11301-023-00335-7
Autor:
Tatiana, Ferreira, Ellena, Adriano Mauro, Maria, Fernandes-Jesus, Frida, Jonsson, Belém, Barbosa, Emelj, Tuna, Vanessa Carvalho da Silva, Marta, Elena, Melisa, Muratović, Pınar Uyan Semerci, Emre, Erdogan, Mirza, Emirhafizović, Maria Manuel Vieira, Maria Coelho Rosa, Giedrė, Kvieskienė, Vytautas, Kvieska, Querol, Vicent A., Brumovska, Tereza J., Bahanur, Nasya
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2601::df2466cf19e68de5bacc3ef40719ea64
https://hdl.handle.net/10807/230271
https://hdl.handle.net/10807/230271
Autor:
Patrícia Leite de Oliveira Belém Barbosa, Milena Nunes Alves de Sousa, Rubem Darllyson Caitano de Araújo Rocha, Anna Beatriz Malheiro Lubambo Belém, Rodolfo de Melo Porto
Publikováno v:
Revista Ciência e Desenvolvimento. 13:672-684
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e7a2dddbda4d859d64dfd7982f2828bb
https://doi.org/10.11602/1984-4271.2020.13.3.8
https://doi.org/10.11602/1984-4271.2020.13.3.8
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::518e25aeac5706ba63996086ca9e2e84
https://doi.org/10.2139/ssrn.4096802
https://doi.org/10.2139/ssrn.4096802
Publikováno v:
Marketing and Smart Technologies ISBN: 9789811692673
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f45e10fcfa6a4b4e44fca8656a90c2c9
https://doi.org/10.1007/978-981-16-9268-0_60
https://doi.org/10.1007/978-981-16-9268-0_60
Autor:
Belem Barbosa
In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambli