Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Behnam Forouhandeh"'
Publikováno v:
European Journal of Marketing. 56:2281-2308
Purpose The purpose of this paper is to demonstrate the utility of systemic functional linguistics (SFL) as an underlying model to examine the similarities/differences between spoken and written peer-to-peer (P2P) communication. Design/methodology/ap
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ee126dd0b37b96f3d4178451900a5046
https://doi.org/10.1108/ejm-11-2020-0793
https://doi.org/10.1108/ejm-11-2020-0793
Publikováno v:
Journal of Social Marketing. 11:575-596
Purpose The purpose of this paper is to examine how upstream social marketing can benefit from using social media commentary to identify cognitive biases. Using reactions to leading media/news publications/articles related to climate and energy polic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::82dbade2aee4b8fbd4e57e556b7d0d69
https://doi.org/10.1108/jsocm-03-2021-0067
https://doi.org/10.1108/jsocm-03-2021-0067
Publikováno v:
European Journal of Marketing; 2022, Vol. 56 Issue 8, p2281-2308, 28p
Publikováno v:
Journal of Social Marketing; 2021, Vol. 11 Issue 4, p575-596, 22p