Výsledky vyhledávání - "Bayne, Kendra S."

Dissertation/ Thesis

Effectiveness of Social Media Marketing: An Experimental Inquiry on College Students' Awareness of, Interest in, and Intention to Participate in a Campus Recreation Special Event

Autor: Bayne, Kendra S.

Publikováno v: Kinesiology Theses.

This study examined the effectiveness of social media marketing on college students attending a recreation special event. Facebook and Twitter were assessed via an experimental design. To measure the effectiveness of these applications (through updat

Externí odkaz: http://digitalarchive.gsu.edu/kin_health_theses/2
http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1001&context=kin_health_theses

Zobrazit plný text záznamu

Akademický článek

The Effectiveness of Social Media Marketing: The Impact of Facebook Status Updates on a Campus Recreation Event.

Autor: Bayne, Kendra S., Cianfrone, Beth A.

Publikováno v: Recreational Sports Journal; Oct2013, Vol. 37 Issue 2, p147-159, 13p, 4 Charts, 2 Graphs

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání