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Autor:
Allsop, Dee T.1 dallsop@harrisinteractive.com, Bassett, Bryce R.2 bbassett@harrisinteractive.com, Hoskins, James A. jhoskins@harrisinteractive.com
Publikováno v:
Journal of Advertising Research. Dec2007, Vol. 47 Issue 4, p398-411. 14p. 3 Diagrams, 7 Charts, 2 Graphs.