Výsledky vyhledávání - "Basim Abbas KRAIDY JASSMY"

Akademický článek

The Impact of Brand Equity on the Achievement Customers’ Loyalty to the Brand: An Empirical Study of a Sample of Vodafone's Customers

Autor: Zaki Muhammad ABBAS BHAYA, Basim Abbas KRAIDY JASSMY

Publikováno v: Management and Economics Review, Vol 3, Iss 2, Pp 161-174 (2018)

This study aims to discover the role of the brand equity in the process to achieving the brand loyalty from customer perspective, which is represented the dominant perspective and favored by the majority of academics and practitioners in Marketing Re

Externí odkaz: https://doaj.org/article/2185c2ef498f420aa98db580fceca97a

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Akademický článek

Strategic Orientation and External Environment on Organizational Commitment

Autor: Basim Abbas Kraidy JASSMY, Cristian-Silviu BANACU, Zaki Muhammad Abbas BHAYA

Publikováno v: Management and Economics Review, Vol 3, Iss 1, Pp 39-57 (2018)

Aims of this study is to investigate the impact of the dimensions of strategic orientation (i.e. customer orientation, competitor orientation and interfunctional coordination) and the aspects of external environment (i.e., market turbulence and compe

Externí odkaz: https://doaj.org/article/1665f12d5ec6437bb6b38959cbd3990c

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Akademický článek

Strategic Orientation for Improving Financial Performance Case Study in Al-Qadissiya Governorate Banking

Autor: Basim Abbas Kraidy JASSMY, Cristian-Silviu BANACU, Zaki Muhammad Abbas BHAYA

Publikováno v: Management and Economics Review, Vol 2, Iss 1, Pp 147-164 (2017)

This study investigated the relationships between market turbulence, competitive intensity, customer orientation, competitor orientation, inter-functional coordination, organizational commitment and financial performance in the banks of Al-Qadissya g

Externí odkaz: https://doaj.org/article/fafb61af005843b382b9193102cd367c

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