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pro vyhledávání: '"Barthelson, Lova"'
Autor:
Barthelson, Lova, Persson, My
Culturally adapted marketing has increased due to internationalization. The role of color varies across cultures and influences consumer behavior. The aim of this thesis is to improve knowledge on how Swedish companies can use color in their marketin
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-51841
