Zobrazeno 1 - 10
of 36
pro vyhledávání: '"Barry J. Davies"'
Publikováno v:
Expert Systems with Applications. 38:10606-10613
This paper presents a Web-based hybrid knowledge automation system, called WebDigital (created by the first and second named authors), for formulating digital marketing strategies. Within this system, various digital marketing strategy models are com
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5460223b20ea38afdfc02615349feee3
https://doi.org/10.1016/j.eswa.2011.02.128
https://doi.org/10.1016/j.eswa.2011.02.128
Publikováno v:
Journal of Marketing Management. 24:47-68
This paper explores how dramaturgical metaphors can be translated through images of charismatic leadership to a teaching situation. Viewing the teaching context as a dramaturgical service encounter, we examine the student-follower's reception and pot
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7cb4cb1ad4c4b38a28872df42073cde5
https://doi.org/10.1362/026725708x273911
https://doi.org/10.1362/026725708x273911
Publikováno v:
Service Business. 1:295-316
This article concerns the ability of smell to assist the development and communication of retail brand image. It presents a number of propositions regarding ambient smell and the retail environment derived from the literature—including the potentia
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1812e44a1dd499173b97fc5cb0c2c8be
https://doi.org/10.1007/s11628-006-0018-3
https://doi.org/10.1007/s11628-006-0018-3
Human-Computer Interaction (HCI) studies play an important role in the design, implementation, and evaluation of a new generation of graphical user interfaces designed to support consumer behaviours and information needs. In recent years, the spread
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cc63407ae19b3112b29aed6615310f33
https://doi.org/10.4018/978-1-4666-8789-9.ch077
https://doi.org/10.4018/978-1-4666-8789-9.ch077
Autor:
Philippa Ward, Barry J. Davies
Publikováno v:
International Journal of Retail & Distribution Management. 33:505-513
PurposeTThe purpose of this paper is to review the literature on facet theory and present an approach to map the relationship between retail branding (particularly brand recognition) and visual merchandising.Design/methodology/approachFact theory has
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8586e31f8508837c99e6649085796684
https://doi.org/10.1108/09590550510605578
https://doi.org/10.1108/09590550510605578
Autor:
Barry J. Davies, Janine Dermody
Publikováno v:
Journal of Marketing Management. 20:505-508
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f45975fa9e831f9598da26f6562c9951
https://doi.org/10.1362/0267257041324034
https://doi.org/10.1362/0267257041324034
Publikováno v:
Journal of Marketing Management. 19:611-627
This paper focuses on the use of ambient scent within retail environments, and investigates those mediating factors that help shape the emotional and behavioural responses that are stimulated. In doing so, it draws on the work of Mehrabian and Russel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8b002c7c3d002e12518a2e0a4e24caff
https://doi.org/10.1080/0267257x.2003.9728228
https://doi.org/10.1080/0267257x.2003.9728228
Publikováno v:
International Journal of Retail & Distribution Management. 31:143-152
This research presents the results of an initial investigation on “visual merchandising” and its effects on purchase behaviour and brand recognition. The context is concessionary branded female fashion offerings within a department store. The res
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::abb23b0faf6e56bdfce0f6981f6027b3
https://doi.org/10.1108/09590550310465521
https://doi.org/10.1108/09590550310465521
Publikováno v:
Marketing Intelligence & Planning. 20:273-284
A hybrid approach for integrating group Delphi, fuzzy logic and expert systems for developing marketing strategies is proposed in this paper. Within this approach, the group Delphi method is employed to help groups of managers undertake SWOT analysis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a58655b5c49cc95d8d8ec5abacc03536
https://doi.org/10.1108/02634500210441521
https://doi.org/10.1108/02634500210441521
Autor:
Barry J. Davies, Shuliang Li
Publikováno v:
Industrial Management & Data Systems. 101:132-141
An intelligent hybrid system, called GloStra (developed by the author), for developing global marketing strategy and associated Internet marketing strategy is reported in this paper. The hybrid system is built to integrate the strengths of expert sys
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f629a45c70aed1303bf188d91cf9bbed
https://doi.org/10.1108/02635570110386643
https://doi.org/10.1108/02635570110386643