Zobrazeno 1 - 10
of 151
pro vyhledávání: '"Barry J. Babin"'
Publikováno v:
International Marketing Review. 39:242-268
PurposeThis study explores consumers' motivations to purchase luxury and counterfeit products using an international sample. In addition, it also examines the moderating role of interpersonal influence on this process. This study seeks to examine if
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::322c7ff52e5448a5240cc11f898c479f
https://doi.org/10.1108/imr-02-2021-0091
https://doi.org/10.1108/imr-02-2021-0091
Publikováno v:
International Journal of Research in Marketing. 39:117-133
Increasingly, marketing and consumer researchers rely on online data collection services. While actively-managed data collection services directly assist with the sampling process, minimally-managed data collection services, such as Amazon’s Mechan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fce769ec237f7a041e0db547b023aea5
https://doi.org/10.1016/j.ijresmar.2021.05.001
https://doi.org/10.1016/j.ijresmar.2021.05.001
Publikováno v:
Journal of Business Research. 142:1140-1150
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cb636015d823ff04dd57a2b48c8ab63b
https://doi.org/10.1016/j.jbusres.2021.12.084
https://doi.org/10.1016/j.jbusres.2021.12.084
Publikováno v:
AMS Review
AMS has survived half a century. Originally envisioned by Harold W. Berkman, who survived nearly a full century, the association has grown in numbers and in prominence. While AMS is well-known for its two leading academic journals and for hosting wel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::86a8fa98e5329c345155dc2d14a5d8d5
http://europepmc.org/articles/PMC8728484
http://europepmc.org/articles/PMC8728484
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::34fb10522bf5f74d9a07bfd0c9e0f758
https://doi.org/10.1007/978-3-031-24687-6_36
https://doi.org/10.1007/978-3-031-24687-6_36
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4249342df825b5c815b2caa2146dbd97
https://doi.org/10.1007/978-3-031-24687-6_18
https://doi.org/10.1007/978-3-031-24687-6_18
Autor:
Barry J. Babin, Nina Krey
Publikováno v:
Journal of the Academy of Marketing Science. 50:4-7
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cbbc77a7d738cc4ad337537bff9ec41d
https://doi.org/10.1007/s11747-021-00819-6
https://doi.org/10.1007/s11747-021-00819-6
Publikováno v:
Journal of Business Research. 126:504-511
Corroboration of empirical insights is critical to theory development, developing generalizations from empirical findings, verifying the validity and reliability of findings, delimiting the scope of empirical findings, and increasing scientific rigor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::08622ce68d000bd057c90d90eb84fbe9
https://doi.org/10.1016/j.jbusres.2020.06.002
https://doi.org/10.1016/j.jbusres.2020.06.002
Publikováno v:
Journal of Marketing Theory and Practice. 29:78-91
What does the future hold for retailers? Certainly, many eras previous to the big-data and pandemic eras have come and gone and that same question could raise anxiety among those invested in retail...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ec3331dce34fadcf5c457ccad648cb9
https://doi.org/10.1080/10696679.2020.1860688
https://doi.org/10.1080/10696679.2020.1860688
Publikováno v:
European Journal of Marketing. 55:995-1022
Purpose The purpose of this study is to examine how customers’ perceptions of brands’ social media interactivity impact customer engagement behaviors (CEBs) (e.g. customer purchases, referrals, influence and knowledge) while accounting for the mo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a988ba72c7107b8bdc08b40574d60b7c
https://doi.org/10.1108/ejm-07-2019-0613
https://doi.org/10.1108/ejm-07-2019-0613