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Publikováno v:
Journal of Product & Brand Management. 16:220-225
PurposeUnderstanding the context surrounding a brand's role is paramount to knowing what drives consumers to want what they want. The purpose of this paper is to highlight eight mega‐trends that are currently influencing the consumers' world and, i
Publikováno v:
Journal of Product & Brand Management. 16:76-81
PurposeMarketing today requires gaining deeper understanding – beyond traditional insight‐gathering techniques –of the “whys,” “whens” and “hows” of human behavior. This article aims to explore how deep you must go, while revealing
Autor:
Barry Callen
Reading the Bible in Wesleyan Ways is comprised of significant essays by outstanding scholars. They represent and address the Wesleyan theological tradition and convey insights vital for today's Bible readers regardless of their denomination or tradi
Autor:
Barry Callen
Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it's more important than ever to create the most effective marketing and advertising c