Zobrazeno 1 - 10
of 35
pro vyhledávání: '"Barry Berman"'
Autor:
Debra Pollack, Barry Berman
Publikováno v:
Business Horizons. 64:621-630
The potential benefits of augmented reality (AR) to consumers include high levels of interactivity, exposure to an extensive virtual inventory tailored to their needs, high-quality customer support, and better integration between web- and store-based
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3479f747a6d80ae5c1a0bf511c82ce8b
https://doi.org/10.1016/j.bushor.2021.02.027
https://doi.org/10.1016/j.bushor.2021.02.027
Autor:
Barry Berman
Publikováno v:
Business Horizons. 62:75-82
The recent wave of retail bankruptcies as well as poor sales performance has resulted in a large number of store closings. Low sales in store-based retailers can also be attributed to the rapid growth of web-based retailers (largely, Amazon) as well
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3c4ae4ed250c1600b3f96230663e150c
https://doi.org/10.1016/j.bushor.2018.08.006
https://doi.org/10.1016/j.bushor.2018.08.006
Autor:
Barry Berman, Shawn T. Thelen
Publikováno v:
International Journal of Retail & Distribution Management. 46:598-614
Purpose The purpose of this paper is to analyze differences between multichannel and omnichannel marketing, describe the advantages of omnichannel marketing and explain how retailers can best transition from multichannel marketing to omnichannel mark
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b687dcf42159a582cfcc266fa9429c2d
https://doi.org/10.1108/ijrdm-08-2016-0131
https://doi.org/10.1108/ijrdm-08-2016-0131
Autor:
Barry Berman
Publikováno v:
Business Horizons. 59:431-439
Mobile marketing is an ever increasingly important component of a firm's overall promotional strategy. The importance of this medium can be seen through time spent on mobile media, number of searches, and direct and indirect mobile-generated sales. D
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5c75d7919eaea52315cbd99e0afd6db9
https://doi.org/10.1016/j.bushor.2016.03.006
https://doi.org/10.1016/j.bushor.2016.03.006
Autor:
Barry Berman
Publikováno v:
Business Horizons. 59:19-28
The differences between traditional and referral marketing programs are so great that the two share little overlap in terms of appropriate target markets, marketing objectives, marketing organization, and overall planning and implementation strategie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e1afd17cb6eddc90da55767c239adcf7
https://doi.org/10.1016/j.bushor.2015.08.001
https://doi.org/10.1016/j.bushor.2015.08.001
Autor:
Meichen Dong, Barry Berman
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 26:95-111
This article conducts a literature review on three gray market areas: strategy, legal issues, and consumer behavior. Previous gray market strategy-based articles do not discuss the impact of the Web on gray market activity, limit their analysis to in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8b617f5d6db65653dd25d790be954779
https://doi.org/10.1080/09593969.2015.1058837
https://doi.org/10.1080/09593969.2015.1058837
Autor:
Barry Berman
Publikováno v:
Business Horizons. 58:87-97
Unlike older models of low-cost competition that were based on economies of scale, many new low-cost competitors have been able to be efficient at smaller sales levels due to a combination of the following strategies: producing ‘good enough’ prod
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4df646c934d101d06f382c3630f93e28
https://doi.org/10.1016/j.bushor.2014.09.002
https://doi.org/10.1016/j.bushor.2014.09.002
Autor:
Anil Mathur, Barry Berman
Publikováno v:
Business Horizons. 57:107-116
This article highlights different types of service guarantees, explains the benefits of service guarantees to consumers and service providers, examines why service guarantees are so rarely used, and describes the characteristics of effective service
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::84705a32458167cb51bd02ee2f8cf86e
https://doi.org/10.1016/j.bushor.2013.10.005
https://doi.org/10.1016/j.bushor.2013.10.005
Autor:
Barry Berman
Publikováno v:
IEEE Engineering Management Review. 41:72-80
This article examines the characteristics and applications of 3-D printing and compares it with mass customization and other manufacturing processes. 3-D printing enables small quantities of customized goods to be produced at relatively low costs. Wh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::64f4b561b9f2747bdcad6f926e1c30ee
https://doi.org/10.1109/emr.2013.6693869
https://doi.org/10.1109/emr.2013.6693869
Autor:
Barry Berman
Publikováno v:
Business Horizons. 54:551-561
Major problems associated with product proliferation include higher production, inventory, and record-keeping costs; increased expenses associated with trade promotions and slotting fees; added consumer confusion and stress; and increased susceptibil
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8f3bf650b752755deabbe49c6b069d8
https://doi.org/10.1016/j.bushor.2011.07.003
https://doi.org/10.1016/j.bushor.2011.07.003