Zobrazeno 1 - 8 of 8 pro vyhledávání: '"Barnwell, R. Wixel"'
1
Akademický článek
Nostalgia and Forestalgia: Insights, Evaluation, and Implications for Advertising and Product Typology.
Autor: Barnwell, R. Wixel1 (AUTHOR), Collier, Joel2 (AUTHOR), Shanahan, Kevin J.2 (AUTHOR)
Publikováno v: Journal of Advertising. Apr/May2023, Vol. 52 Issue 2, p193-210. 18p. 1 Chart, 2 Graphs.
Zobrazit plný text záznamu
2
Conference
We've Got the Power: An Analysis of Marketing through Analogy.
Autor: Barnwell, R. Wixel1, Graham, Kenneth2, Horky, Alisha3, Levin, Michael4, Pelletier, Mark5, Shanahan, Kevin6
Publikováno v: Society for Marketing Advances Proceedings. Nov2022, p42-43. 2p.
Zobrazit plný text záznamu
3
Conference
Going Viral: Regulatory Focus and the Efficacy of Analogies in Motivating Health-Related Behavior.
Autor: Barnwell, R. Wixel1, Graham, Kenneth W.2
Publikováno v: Society for Marketing Advances Proceedings. 11/01/2020, p317-318. 2p.
Zobrazit plný text záznamu
4
Conference
The Habits of Highly Effective Marketers: An Analysis of Marketing through Analogy.
Autor: Barnwell, R. Wixel1, Shanahan, Kevin2, McDonald, Bob3, Graham, Kenneth4, Pelletier, Mark5, Horky, Alisha6, Levin, Michael7
Publikováno v: Society for Marketing Advances Proceedings. 11/01/2020, p231-232. 2p.
Zobrazit plný text záznamu
6
Kniha
Chevys, ADDYs, and Fink's: Oh My! The Creation of Award Winning Advertising Within an Educational Context.
Autor: Billiot, Theresa, Shanahan, Kevin J., Barnwell, R. Wixel
Publikováno v: Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie & Marketing?; 2016, p793-798, 6p
Zobrazit plný text záznamu
7
Kniha
The Brand-As-Verb Phenomenon, Our Genericidal Pastime: Searching for the Truth Behind Googling, Xeroxing, Fedexing, and Much More.
Autor: Barnwell, R. Wixel, Shanahan, Kevin J.
Publikováno v: Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie & Marketing?; 2016, p239-244, 6p
Zobrazit plný text záznamu
8
Conference
Employing Numerical Appeals to Generate Affective Response in Nonprofit Advertising.
Autor: Shanahan, Kevin J.1, Hopkins, Christopher D.2, Barnwell, R. Wixel1, Raymond, Mary Anne2
Publikováno v: Society for Marketing Advances Proceedings. Nov2013, Vol. 25, p89-90. 2p.
Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání

Omezení vyhledávání
Plný text Recenzováno Digitální knihovna AV ČR
Zdroje