Zobrazeno 1 - 10
of 55
pro vyhledávání: '"Barbara Stöttinger"'
Publikováno v:
Marketing Intelligence & Planning. 39:873-892
PurposeDemand for fake physical and digital products is a global phenomenon with substantive detrimental effects on companies and consumers. This raises various questions and issues, such as whether there are generalizable explanations of purchase in
Autor:
Barbara Stöttinger, Elfriede Penz
Publikováno v:
International Marketing Review. 36(5):805-827
Purpose In today’s globalized world, countries are becoming increasingly multiethnic. This raises questions about the different dimensions of consumers’ territorial identities, and how these dimensions are differentiated, interrelated and interli
Publikováno v:
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 36:306-321
Publikováno v:
Business Horizons. 61:229-237
Imitation goods are widely spread throughout the global business world. Shanzhai imitation ( ) represents a type of imitation that mimics the original brand through surface or functional similarities but often provides enhanced or innovative features
Autor:
Barbara Stöttinger, Elfriede Penz
Publikováno v:
The Routledge Companion to European Business ISBN: 9781315397306
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::30c8926f400d785bb7ba77e5134e80c9
https://doi.org/10.4324/9781315397306-20
https://doi.org/10.4324/9781315397306-20
Autor:
Claude Obadia, Barbara Stöttinger
Publikováno v:
International Business Review. 24:311-318
In a novel approach using agency theory, we conceptualize export pricing as price manipulations an exporter initiates to cope with the distributor-level, internal competition with the other product lines the distributor carries. We argue that supplie
Autor:
Elfriede Penz, Barbara Stöttinger
Publikováno v:
Psychology & Marketing. 32:373-391
The aim of this paper is to shed light on consumers’ concurrent ownership of original and counterfeit versions of a brand, a phenomenon that is lively in the global market place but has thus far failed to attract adequate research attention. Using
Autor:
Barbara Stöttinger, Elfriede Penz
Publikováno v:
European Journal of International Management. 9(3):326-341
The European Union has been an important part of everyday life for European consumers, and companies actively encourage cross-national consumption experiences by developing and implementing pan-European marketing strategies. However, the theoretical
Autor:
Ludovica Cesareo, Barbara Stöttinger
Publikováno v:
Business Horizons. 58:527-537
Counterfeit goods are rampant in today's global business world. Original brand manufacturers usually appeal to governments, international organizations, distribution partners, and their own employees to fight counterfeits. This overlooks one importan
Publikováno v:
Handbook of Research on Counterfeiting and Illicit Trade ISBN: 9781785366451
We aim to shed light on the role of consumers and what can be done to make them stay away from these illegal business practices and win them over (again) to originals. Specifically, through bringing together the counterfeiting and the piracy literatu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c5cfb3adee7cb3f97e4d00f33b704f63
https://doi.org/10.4337/9781785366451.00027
https://doi.org/10.4337/9781785366451.00027