Výsledky vyhledávání - "Barbara Miller Gaither"

Akademický článek

Examining the Case of DICK’s Sporting Goods: Realignment of Stakeholders through Corporate Social Advocacy

Autor: Barbara Miller Gaither, Lucinda Austin, Morgan Collins

Publikováno v: Journal of Public Interest Communications, Vol 2, Iss 2 (2018)

This study examined corporate social advocacy and political activism through the case of DICK’s Sporting Goods and the company’s recent stance on gun control reform. Themes related to stakeholders, corporate values, and activism versus advocacy w

Externí odkaz: https://doaj.org/article/14c3d20a946048268e7fa79d35308ddd

Zobrazit plný text záznamu

Corporate Social Advocacy

Autor: Barbara Miller Gaither, Lucinda Austin

Publikováno v: The Routledge Handbook of Corporate Social Responsibility Communication ISBN: 9781003184911

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8ca8c79830817e9144e70cc932ee25f1
https://doi.org/10.4324/9781003184911-17

Zobrazit plný text záznamu

Delineating CSR and social change: Querying corporations as actors for social good

Autor: Lucinda Austin, MaryClaire Schulz, Barbara Miller Gaither

Publikováno v: Public Relations Inquiry. 7:45-61

This article seeks to delineate the relationship between corporate social responsibility (CSR) and social change and asks the important question of whether and how corporations may serve as agents of social change. Dimensions of the business–societ

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f0a4893dd42da69922787ac1df2a3252
https://doi.org/10.1177/2046147x17743544

Zobrazit plný text záznamu

Perceived motivations for corporate social responsibility initiatives in socially stigmatized industries

Autor: Barbara Miller Gaither, Lucinda Austin

Publikováno v: Public Relations Review. 43:840-849

This CSR study explores how company-cause relationships and acknowledgement of benefit impacts perceived motivations and skepticism. Low-fit CSR appeared to be more in the public’s interest and more values-driven than high-fit. Acknowledgement of b

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::90570f0c22e4fe74a24cb400f829ed45
https://doi.org/10.1016/j.pubrev.2017.06.011

Zobrazit plný text záznamu

Environmental Marketplace Advocacy: Influences and Implications of U.S. Public Response

Autor: Barbara Miller Gaither, Janas Sinclair

Publikováno v: Journalism & Mass Communication Quarterly. 95:169-191

Environmental marketplace advocacy represents a form of corporate issue advocacy and a significant source of environmental communication for the U.S. public. This study tested a model of environmental marketplace advocacy, conceptually grounded in th

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a2420577e53a0adc2aa00994f489d2db
https://doi.org/10.1177/1077699017710452

Zobrazit plný text záznamu

Campaign and corporate goals in conflict: Exploring company-issue congruence through a content analysis of Coca-Cola’s twitter feed

Autor: Lucinda Austin, Barbara Miller Gaither

Publikováno v: Public Relations Review. 42:698-709

This study explored the role of company-issue congruence in regard to public response to CSR social media messages through the unique case study of Coca-Cola, the world’s largest beverage company, which includes sustainability commitments demonstra

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3eae8a1ef56d93bddba623505deeb305
https://doi.org/10.1016/j.pubrev.2016.07.001

Zobrazit plný text záznamu

Examining Public Response to Corporate Social Initiative Types

Autor: Barbara Miller Gaither, Lucinda Austin

Publikováno v: Social Marketing Quarterly. 22:290-306

Corporate social initiatives (CSIs) are increasingly important in boosting public acceptance for companies, and emerging research suggests corporate social marketing (CSM) could be the most effective type of CSI. However, scholars caution that CSM is

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::551bcabadf25ed6357ebf0148cfeecd8
https://doi.org/10.1177/1524500416642441

Zobrazit plný text záznamu

Marketplace Advocacy by the U.S. Fossil Fuel Industries: Issues of Representation and Environmental Discourse

Autor: Barbara Miller Gaither, T. Kenn Gaither

Publikováno v: Mass Communication and Society. 19:585-603

This study used the circuit of culture to examine advertisements and websites of U.S.-based industry trade groups representing the energy industries of coal (American Coalition for Clean Coal Electricity) and petroleum (American Petroleum Institute).

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b4f3387d893234a35173fc6299ae445e
https://doi.org/10.1080/15205436.2016.1203953

Zobrazit plný text záznamu

Marketplace Advocacy by the U.S. Fossil Fuel Industries: Issues of Representation and Environmental Discourse

Autor: Barbara Miller Gaither, T. Kenn Gaither

Publikováno v: Climate and Sustainability Communication ISBN: 9781315223032

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::96a374b824312d7afe5f786d1488882a
https://doi.org/10.4324/9781315223032-4

Zobrazit plný text záznamu

Corporate Social Advocacy as Public Interest Communications: Exploring Perceptions of Corporate Involvement in Controversial Social-Political Issues

Autor: Barbara Miller Gaither, T. Kenn Gaither, Lucinda Austin

Publikováno v: Journal of Public Interest Communications, Vol 3, Iss 2 (2019)

Through a nationally representative U.S. survey of 1,214 participants, this study examined attitudes toward the role of corporations in public interest communications and response to a series of recent high-profile corporate social advocacy cases. Fi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::69c4dc999e731bb69978ad5d87ba3929
https://doi.org/10.32473/jpic.v3.i2.p3

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání