Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Barbara Lindberg"'
Autor:
Alin Gruber, Barbara Lindberg
Publikováno v:
Journal of Marketing Research. 3:235-238
This article concerns the importance, in consumer taste tests, of screening respondents for sensitivity and reliability. A methodological approach involving triad comparisons is described as one procedure which proved convenient and efficient.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cd713aceb3fc7bb07c7bc2353e7f50d6
https://doi.org/10.1177/002224376600300302
https://doi.org/10.1177/002224376600300302
Autor:
Barbara Lindberg, Alin Gruber
Publikováno v:
Journal of Marketing Research. 6:105-106
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::76f4afb7c29e4b254a5a862ca09b0914
https://doi.org/10.1177/002224376900600115
https://doi.org/10.1177/002224376900600115
Autor:
Joan F. Kaywell, Carol Dreyer Yeazell, Jeffrey S. Copeland, Mary Amanda Stewart, Sandy Miller, Iris Sweig, Brian R. Bechtold, Elizabeth Stroble, Anthony Barnes, Barbara Lindberg, Billie Cox, Virginia C. Boswell, Alexander S. Frazier, Bob Bowes, Joyce Armstrong Carroll, Charlotte E. Reedy, Linda Kimball
Publikováno v:
The English Journal. 75:93
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a374e919aaf624b8cf445a752b0e7320
https://doi.org/10.2307/818880
https://doi.org/10.2307/818880