Zobrazeno 1 - 10
of 41
pro vyhledávání: '"Barbara Caemmerer"'
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 51, Iss 6, Pp 568-584 (2011)
This work seeks to analyze the inter-relationships that exist between innovation, involvement and attitude in the decomposed model of the Theory of Planned Behavior (TPB), as applied in social psychology, and experience of using the Internet in the p
Externí odkaz:
https://doaj.org/article/8b8cc14bf1dd465e8c62fd6281de6734
Publikováno v:
International Journal of Retail & Distribution Management. 51:807-825
PurposeThe authors conduct a structured analysis of the literature on the determinants of economic and financial franchise performance and develop an integrative framework that unifies the literature from franchisor as well as franchisee perspectives
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9058cbbcd2db4d9cc92b191099ab85d6
https://doi.org/10.1007/978-3-031-24687-6_85
https://doi.org/10.1007/978-3-031-24687-6_85
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a7948cbb0b0d92dcd0c7621933f29f33
https://doi.org/10.1007/978-3-031-24687-6_63
https://doi.org/10.1007/978-3-031-24687-6_63
Publikováno v:
Journal of Customer Behaviour. 20:169-172
Publikováno v:
International Journal of Bank Marketing. 39:1025-1045
PurposeIn a banking context, this study applies uncertainty management theory (UMT) to test the impact of managerial indecisiveness on salespersons' trust in their manager, perceived role ambiguity and turnover intentions. In addition, the moderating
Autor:
Barbara Caemmerer, Niki Hynes
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d2fcbd0ba01728e2b37dd8381dd8e266
https://doi.org/10.1007/978-3-030-89883-0_62
https://doi.org/10.1007/978-3-030-89883-0_62
Publikováno v:
Boulay, J, Caemmerer, B, Evanschitzky, H & Duniach, K 2020, ' Multi-unit franchising from franchisor and franchisee perspectives: Antecedents, performance outcomes, and the optimal mini-chain size ', Journal of Business Research, vol. 113, pp. 49-58 . https://doi.org/10.1016/j.jbusres.2020.02.029
We assess in an integrated model the antecedents of multi-unit franchising as well as its outcomes. Based on both franchisor and franchisee data, the results related to the antecedents of multi-unit franchising are explained by the resource-based vie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6d865623544b5d2fb211916ea49150c5
https://www.research.manchester.ac.uk/portal/en/publications/multiunit-franchising-from-franchisor-and-franchisee-perspectives-antecedents-performance-outcomes-and-the-optimal-minichain-size(907b6e72-58f1-4afc-a26b-5e8c2a28c1b7).html
https://www.research.manchester.ac.uk/portal/en/publications/multiunit-franchising-from-franchisor-and-franchisee-perspectives-antecedents-performance-outcomes-and-the-optimal-minichain-size(907b6e72-58f1-4afc-a26b-5e8c2a28c1b7).html
Publikováno v:
Journal of Product & Brand Management. 26:42-51
Purpose This paper aims to provide a social network site influence (SNSI) profile of early adopters. This study explores the relationship between personality traits of early adopters of social network sites (SNS), their propensity to share informatio
Publikováno v:
INTED2019 Proceedings.