Výsledky vyhledávání - "Barbara Barney-McNamara"

A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda

Autor: Pavan Rao Chennamaneni, Keith E. Niedermeier, James W. Peltier, Barbara Barney-McNamara

Publikováno v: Journal of Research in Interactive Marketing. 15:147-178

PurposeThe purpose of this paper is to provide a detail review of the social selling literature and to offer future research needs. Social selling has gained the attention of sales researchers. Rather than merely a new tool, social selling redefines

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e515fac43c22113b0fe3b8991069fd9a
https://doi.org/10.1108/jrim-05-2020-0108

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