Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Baraa Al-Badawi"'
Publikováno v:
Innovative Marketing, Vol 18, Iss 2, Pp 60-71 (2022)
Product/service extension is crucial for product/service development strategies; therefore, the study aims to investigate the impact of brand extension on consumers’ purchase intentions. Data were collected by questionnaire from 221 clients of Jord
Externí odkaz:
https://doaj.org/article/8755e13adbe5421cbdae07344893903f
Autor:
ALAEDDIN AHMAD, BARAA AL-BADAWI, MOHAMMAD ABUHASHESH, JASSIM AHMAD AL-GASAWNEH, MARHANA MOHAMED ANUAR
This research aims to investigate the impact of collaborative innovation on strategic adaptation and the moderating role of organizational characteristics of banks in Jordan. This research consists of independent variables including collaborative inn
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::82e36a731adcec3110a35afb79a4ca23
