Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Barış Kocaman"'
Publikováno v:
International Journal of Research in Marketing, 40(2), 316-341. Elsevier
Kocaman, B, Gelper, S & Langerak, F 2023, ' Till the cloud do us part : Technological disruption and brand retention in the enterprise software industry ', International Journal of Research in Marketing, vol. 40, no. 2, pp. 316-341 . https://doi.org/10.1016/j.ijresmar.2022.11.001
Kocaman, B, Gelper, S & Langerak, F 2023, ' Till the cloud do us part : Technological disruption and brand retention in the enterprise software industry ', International Journal of Research in Marketing, vol. 40, no. 2, pp. 316-341 . https://doi.org/10.1016/j.ijresmar.2022.11.001
As customers in technologically disrupted markets migrate from the old to the new technology, they concurrently decide whether to retain their brand or churn. Yet little is known about brand retention at the time of technology migration, which is the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::19c6e5581d572104edceb46d92737f6a
https://research.tue.nl/nl/publications/5c40f638-c39f-4aaf-ad10-20b7d5d57d5e
https://research.tue.nl/nl/publications/5c40f638-c39f-4aaf-ad10-20b7d5d57d5e
Publikováno v:
Ozone: Science & Engineering. 35:196-200
The effectiveness of ozone treatment for the afterclearing of disperse dyed poly (ethylene terephthalate) (PET) fibers has been examined. Two types of disperse dyed PET samples were selected among commercial mass production range of Akbaslar textile
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::83eda0c689689d5ca85d74e62c5b8ea7
https://doi.org/10.1080/01919512.2013.771551
https://doi.org/10.1080/01919512.2013.771551
