Zobrazeno 1 - 10
of 66
pro vyhledávání: '"Bao, Yeqing"'
Autor:
Bao, Yeqing
This dissertation developed a comprehensive model conceptualizing the factors affecting children's choice of influence strategy and relative influence in family consumption decisions. In particular, the model asserted that antecedent variables (i.e.,
Externí odkaz:
http://hdl.handle.net/10919/27448
http://scholar.lib.vt.edu/theses/available/etd-04302001-144238/
http://scholar.lib.vt.edu/theses/available/etd-04302001-144238/
Publikováno v:
International Journal of Emerging Markets, 2021, Vol. 17, Issue 4, pp. 1030-1048.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJOEM-05-2021-0785
Autor:
Bao, Yeqing.
Thesis (Ph. D.)--Virginia Polytechnic Institute and State University, 2001.
Title from electronic submission form. Vita. Abstract. Includes bibliographical references.
Title from electronic submission form. Vita. Abstract. Includes bibliographical references.
Publikováno v:
Journal of Consumer Marketing, 2018, Vol. 35, Issue 1, pp. 91-104.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-02-2016-1717
Publikováno v:
In Industrial Marketing Management July 2017 64:79-90
Publikováno v:
In Journal of Operations Management March 2014 32(3):88-98
Autor:
Bao, Yeqing1 baoy@uah.edu, Shao, Alan T.2,3 atshao@uncc.edu, Rivers, Drew4 drivers@vervesg.com
Publikováno v:
Journal of Advertising Research. Mar2008, Vol. 48 Issue 1, p148-162. 15p. 8 Charts.
Publikováno v:
Journal of Consumer Marketing, 2011, Vol. 28, Issue 6, pp. 448-458.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/07363761111165967
Publikováno v:
In Journal of Business Research 2011 64(2):220-226