Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Banu Külter Demirgüneş"'
Autor:
Banu Külter Demirgüneş
Publikováno v:
International Review of Management and Marketing, Vol 5, Iss 4, Pp 211-220 (2015)
The consumer perceived value construct is a very important component in the consumer value literature and it has been identified as one of the most important measures for gaining a competitive advantage. All its consequences can be combined in a cons
Externí odkaz:
https://doaj.org/article/b07fdf71de2142008eebc06fa9cee0c4
Publikováno v:
Business and Economics Research Journal. 9:923-943
The widespread use of smartphones has increased the level of usage of in-app mobile ads. In order to use in-app mobile ads effectively, it is important to identify the consumers’ attitudes towards in-app ads, the value they perceive in-app ads and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::314f2fe2a5d0cbbe04704d0bafb09313
https://doi.org/10.20409/berj.2018.148
https://doi.org/10.20409/berj.2018.148
Autor:
editör Dr. Öğr. üyesi Ali Yıldız, yazarlar Tahir Benli, Gülay Örmeci Güney, Banu Külter Demirgüneş, Mustafa Taylan Dağıstan, Selim Yenen, Furkan Baltacı, Emrah Kara, Taner Dalgın, Hüseyin Çeken, Aynur Yıldırım, Mustafa Kavacık, Saadet Zafer Kavacık, Berkan Ataş, Osman Emre Arlı, Hakan Sarıkale, Tuğrul Kandemir, İshak Aydemir, Bülent Öngören, Vehbi Üna
Publikováno v:
3. SEKTÖR SOSYAL EKONOMİ DERGİSİ.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5f2a547d59d6369f7ac11687a5d80f3c
https://doi.org/10.15659/3.sektor-sosyal-ekonomi.20.11.1469
https://doi.org/10.15659/3.sektor-sosyal-ekonomi.20.11.1469
Publikováno v:
Ankara Üniversitesi SBF Dergisi. 72:1219-1248
Iletisim teknolojisindeki gelismeler, isletmelere urun ve hizmetlerin tutundurulmasinda yeni firsatlar sunmaktadir. Mobil reklamcilik bu firsatlardan birisidir. Akilli telefonlarin yayginlasmasi ile birlikte mobil reklamlarin kullanim alanlari da art
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c33189478ac506eaa1809cf5c402f5fc
https://doi.org/10.1501/sbfder_0000002483
https://doi.org/10.1501/sbfder_0000002483
Autor:
Banu Külter Demirgüneş
Publikováno v:
International Journal of Research In Business and Social Science, Vol 3, Iss 3, Pp 48-62 (2016)
International Journal of Research In Business and Social Science, Vol 3, Iss 3, Pp 48-62 (2014)
International Journal of Research In Business and Social Science, Vol 3, Iss 3, Pp 48-62 (2014)
Definition of store image is argued to be useful if it predicts phenomena such as satisfaction, loyalty, customer retention and other attitudinal and behavioral outcomes. Previous researches show that customers are affected by the store attributes an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::490e830f72ca23bbf437835be0489ac4
https://doi.org/10.20525/ijrbs.v3i3.109
https://doi.org/10.20525/ijrbs.v3i3.109
Autor:
Banu Külter Demirgüneş
Publikováno v:
Turkish Journal of Business Ethics. 8
a Assist. Prof. Banu Kulter Demirgunes (PhD), Business Administration Department, Ahi Evran University, Bagbasi Campus, Kirsehir Turkey Research areas: Consumer behavior; Social marketing; Marketing ethics; Political marketing Email: banukulter2000@y
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5a1d5bd2c2d2ed1f5ff9b8d3e6fe72e4
https://doi.org/10.12711/tjbe.2015.8.1.0009
https://doi.org/10.12711/tjbe.2015.8.1.0009
Autor:
Banu Külter Demirgüneş
Publikováno v:
Volume: 33, Issue: 3 47-74
Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
consumers’ attitudes towards social marketing activities on purchase intention and socially responsible purchasing behavior related with society, employment and environment. The structural model presented in the study indicates the effects of attit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7a8af92571f8d01133d14f4c2d663b8c
https://dergipark.org.tr/tr/pub/huniibf/issue/7889/103638
https://dergipark.org.tr/tr/pub/huniibf/issue/7889/103638
Publikováno v:
International Journal of Business Administration. 8:57
The cost of influencing a new customer rapidly increases and exceeds the cost of retaining existing customer. Thus, companies tend to be more concerned with customer retention. Keeping their current market share is one of the important tasks for comp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::71580f2d8c9166a59cd844acaa531e2a
https://doi.org/10.5430/ijba.v8n2p57
https://doi.org/10.5430/ijba.v8n2p57
Publikováno v:
International Journal of Marketing Studies. 9:46
It is important for marketers to understand individuals’ buying decisions in a competitive environment. The concept of decision making style is one of the key determinants of consumers’ behavioral patterns. This study aims to explore the effects
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::11d036a2f91dad56f81425004e7181a0
https://doi.org/10.5539/ijms.v9n1p46
https://doi.org/10.5539/ijms.v9n1p46