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Publikováno v:
Information & Management. 45:419-428
The proliferation of the Internet has not only allowed businesses to offer their products and services through web-based applications, but it has also undermined their ability to retain their customers. It has reduced search costs, opened up barriers
Publikováno v:
Communications of the ACM. 47:64-70
When there's a worldwide marketplace available at your customers' fingertips, maintaining a dedicated following is a tremendous challenge. A recent study of a leading bank's online services illustrates what it takes to keep novice and sophisticated u