Zobrazeno 1 - 10
of 655
pro vyhledávání: '"Banner advertising"'
Autor:
LOBSCHAT, LARA (AUTHOR) l.lobschat@rug.nl, OSINGA, ERNST C. (AUTHOR) ecosinga@smu.edu.sg, REINARTZ, WERNER J. (AUTHOR) werner.reinartz@uni-koeln.de
Publikováno v:
Journal of Marketing Research (JMR). Dec2017, Vol. 54 Issue 6, p901-913. 13p. 4 Charts.
Autor:
Stokburger-Sauer, Nicola E.1 nicola.stokburger-sauer@uibk.ac.at, Hofmann, Verena1 verena.hofmann@uibk.ac.at, Schoner-Schatz, Lisa1 lisa.schatz@student.uibk.ac.at, Neef, Patrick1 patrick.neef@uibk.ac.at
Publikováno v:
AMA Summer Academic Conference Proceedings. 2020, Vol. 31, p47-51. 5p.
Autor:
Yeu, Minsun1 (AUTHOR), Yoon, Hee-Sook2 (AUTHOR), Taylor, CharlesR.3 (AUTHOR), Lee, Doo-Hee1 (AUTHOR) dhlee@korea.ac.kr
Publikováno v:
Journal of Advertising. 2013, Vol. 42 Issue 2/3, p241-250. 10p. 6 Charts.
Autor:
Fourquet-Courbet, Marie-Pierre1 marie-pierre.fourquet@univ-avignon.fr, Courbet, Didier2 dcourbet@unice.fr, Vanhuele, Marc3 vanhuele@hec.fr
Publikováno v:
Journal of Advertising Research. Jun2007, Vol. 47 Issue 2, p183-192. 10p.
Autor:
Dahlen, Micael1 micael.dahlen@hhs.se
Publikováno v:
Journal of Advertising Research. Jul/Aug2001, Vol. 41 Issue 4, p23-30. 8p. 1 Diagram, 5 Charts.
Publikováno v:
Journal of Advertising. Summer2005, Vol. 34 Issue 2, p71-84. 14p. 2 Black and White Photographs, 1 Chart, 1 Graph.
Autor:
K. A. Arzhanova, A. I. Eremeeva
Publikováno v:
Цифровая социология, Vol 7, Iss 1, Pp 32-40 (2024)
In the conducted research, the authors describe the features of brand promotion using Internet marketing tools. The key types of online advertising and their differences are given alongside with the data on the Internet advertising market and its spe
Externí odkaz:
https://doaj.org/article/a7776bf83a744be0a5eee55ec495d3d8
Autor:
Taylor, Nolan J.1 notaylor@iupui.edu, Loiacono, Eleanor T.2 eloiacon@wpi.edu, Watson, Richard T.3 rwatson@terry.uga.edu
Publikováno v:
Communications of the ACM. Feb2008, Vol. 51 Issue 2, p53-58. 6p. 3 Color Photographs, 3 Charts.
Autor:
Simonetti, Aline, Bigne, Enrique
Publikováno v:
Spanish Journal of Marketing -ESIC, 2023, Vol. 28, Issue 1, pp. 3-20.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SJME-11-2022-0236
Autor:
Aline Simonetti, Enrique Bigne
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 28, Iss 1, Pp 3-20 (2024)
Purpose – The purpose of this study is to investigate how much visual attention is given to banner ads embedded in Web page content dependent on whether the user’s task is goal- or not goal-oriented, as well as the interplay between attention, ba
Externí odkaz:
https://doaj.org/article/62350ba875bf4a5593fda05f3164513a